Senior Marketing Operations Manager
About The Position
The Senior Marketing Operations Manager is a senior individual contributor who designs, builds, and governs marketing operations infrastructure for demand generation, product launches, lead management, campaign execution, and AI-enabled marketing workflows. The role establishes technical and operational standards for Marketing Operations and advises leadership on marketing technology roadmap decisions. It works across Marketing, Revenue Operations, Sales, Customer Success, Product Marketing, Digital Marketing, IT, Legal, and Information Security to improve lead lifecycle performance, reduce manual work, ensure data quality, and deliver scalable systems and automations. A primary objective is enabling marketing agility by identifying and removing operational constraints that slow campaign execution. The work applies marketing automation platforms, CRM workflows, analytics, APIs, AI tooling, and process improvement methods. Automation, data, and AI work is scoped around marketing outcomes and may span conversation intelligence, intent, CRM, and marketing automation sources; it is distinct from enterprise-wide business process automation owned outside Marketing. This is a flexible hybrid role for someone living in North Carolina within commuting distance of the Morrisville headquarters. The role is expected to work at the headquarters approximately 30 days per quarter (the posting states “30/40 days/quarter”).
Requirements
- Bachelor’s degree in Business, Marketing, Information Systems, Analytics, or a related field, or equivalent practical experience.
- At least 7 years of experience in marketing operations, marketing automation, revenue operations, or digital campaign operations.
- At least 4 years of hands-on experience designing, building, integrating, and optimizing CRM and enterprise marketing automation workflows, including lead lifecycle, campaign operations, reporting, data governance, and complex issue resolution.
- Demonstrated experience establishing reusable operating standards, improving cross-system workflows, and guiding peers or stakeholders through complex marketing operations decisions.
- Advanced working knowledge of Salesforce, Pardot, Marketo, HubSpot, or comparable enterprise marketing automation platforms, including administration and configuration.
- Working knowledge of APIs, integration tooling, and SQL or equivalent query methods sufficient to build reporting and diagnose integration failures.
- Working knowledge of Power BI, Tableau, or a comparable business intelligence platform.
- Working knowledge of data privacy, consent management, suppression requirements, and information security practices as they apply to marketing data and communications.
- Ability to create and maintain clear, reusable process documentation, operating standards, templates, data definitions, and QA controls.
- Familiarity with multi-touch attribution models and marketing analytics tooling.
- Familiarity with B2B SaaS revenue operations practices, including lead lifecycle design, SLA models, and sales handoff processes.
- Familiarity with conversation intelligence and intent data platforms such as Gong, Gong Engage, and 6sense, including how their data can be extracted and operationalized for marketing use.
Nice To Haves
- Experience supporting a healthcare, education, or other regulated B2B SaaS marketing organization.
- Relevant platform certifications such as Salesforce Administrator, Marketo Certified Expert, or Pardot Specialist.
- Experience evaluating and selecting marketing technology platforms as part of a stack consolidation or migration.
- Experience in a B2B SaaS or technology organization.
Responsibilities
- Design, build, and maintain scalable marketing automation frameworks for campaign intake, email, nurture programs, forms, landing pages, lead scoring, routing, segmentation, suppression logic, and attribution.
- Translate launch and campaign requirements into reusable operational patterns that improve speed, consistency, and governance.
- Evaluate platform capabilities and integration options, and advise leadership on marketing technology roadmap decisions.
- Build targeted marketing automations that complement the enterprise automation roadmap and provide structured, reliable data for enterprise automation and decisioning.
- Own technical design and optimization of lead capture, enrichment, deduplication, scoring, routing, SLA monitoring, and handoff processes with Revenue and Sales teams.
- Diagnose and resolve complex lead-flow and integration failures affecting conversion, speed-to-lead, attribution, and pipeline visibility.
- Evaluate data across revenue and marketing platforms, including conversation intelligence, intent, CRM, and marketing automation sources, and determine how to extract, route, and operationalize it.
- Identify and implement AI-assisted and automation-driven workflows that reduce repetitive campaign production, QA, reporting, documentation, and operational triage.
- Develop approved prompt libraries, workflow templates, and governance practices for safe and consistent marketing use of AI.
- Determine how extracted and integrated data should be applied through automation and AI for audience targeting, prioritization, campaign triggers, and operational decisions.
- Align marketing AI practices with enterprise automation and AI governance standards.
- Establish and maintain standards for UTMs, campaign hierarchies, audience criteria, consent and suppression logic, data hygiene, QA checklists, naming conventions, and launch readiness.
- Partner with channel owners to ensure campaigns are accurately built, consistently governed, and measurable.
- Develop dashboards, reports, and operational scorecards to monitor funnel performance, automation impact, campaign execution quality, data health, and productivity gains.
- Use Excel, BI tools, MAP/CRM reporting, and SQL or equivalent methods to communicate insights and inform decisions.
- Gather requirements and align automation and lead operations improvements with business objectives through stakeholder engagement across Marketing, Revenue Operations, Sales, Customer Success, Product, IT, Legal, and Information Security.
- Guide Marketing Operations peers on tools, processes, standards, and AI-enabled workflows without direct supervisory authority.
- Identify and eliminate operational bottlenecks that constrain campaign turnaround time.
- Design and maintain infrastructure, templates, and automations that support fast campaign launches without sacrificing data quality or governance.
- Monitor developments in marketing technology, AI, analytics, and automation and assess their applicability to the marketing operations environment.
- Optimize, maintain, and evolve implemented systems and automations as operational needs change.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
