Marketing Operations Senior Manager
About The Position
The Senior Manager of Marketing Operations is responsible for connecting go-to-market strategy with marketing execution and ensuring marketing investments contribute to pipeline and business growth. The role partners with the CMO, marketing leaders, campaign leads, and project managers to lead operational rhythms, including fiscal planning, cross-functional program governance, and executive insights. It focuses on demonstrating marketing’s strategic and commercial value through full-funnel analysis and actionable recommendations on program performance and investment. The position operationalizes executive priorities into structured roadmaps, milestones, and cross-functional accountability. It redesigns workflows across marketing functions to reduce operational friction and improve speed to market, while driving practical adoption of AI tools and capabilities to improve productivity, insights, and self-service execution. The role is primarily office-environment work involving extended periods of sitting or standing and computer-based work. Limited lifting is required, and equipment use is limited to computer-related equipment such as keyboards and a mouse.
Requirements
- 6 to 8+ years of experience across B2B technology marketing disciplines such as Marketing Operations, Marketing Program Management, Integrated Campaigns, or Demand Generation.
- Experience partnering directly with marketing executive leadership, such as a CMO or VP, to translate data into strategic decisions and executive narratives.
- Track record creating, forecasting, and reporting on multi-million-dollar marketing operating plans and budgets.
- Strong program management foundation and experience running high-visibility departmental initiatives from planning through completion.
- Advanced hands-on proficiency in building marketing analytics to deliver insights rather than just information.
- Demonstrated success redesigning workflows, eliminating departmental silos, and improving speed to market.
- Applied experience using modern AI tools and workflows to improve marketing productivity, and a passion for coaching and upskilling colleagues.
- Deep understanding of B2B full-funnel mechanics, pipeline pacing, and sales interlock.
Responsibilities
- Build and lead a framework that communicates marketing’s strategic and commercial value to executive stakeholders, connecting programs to pipeline, funnel velocity, deal acceleration, account progression, and revenue contribution.
- Interpret performance data to diagnose full-funnel health, evaluate program efficiency, identify initiatives to discontinue, and inform marketing investment decisions.
- Translate CMO and departmental priorities into operational roadmaps, coordinate cross-functional dependencies, track milestones, and drive initiatives through completion.
- Partner with marketing leadership to create and manage annual and quarterly marketing budgets and operating plans; track performance, evaluate ROI, and recommend budget reallocations.
- Redesign fragmented cross-functional workflows and handoffs, implementing practices, tools, and AI capabilities to streamline campaign workflows and reduce turnaround times while maintaining quality.
- Identify administrative bottlenecks and drive practical AI adoption by helping marketing team members use AI tools and platform capabilities to accelerate deliverables, develop insights, and enable self-service execution.
- Establish program budget tracking, executive dashboard views, and a regular performance review rhythm for leadership.
- Build marketing analytics hands-on to answer business questions and deliver actionable insights without depending on dedicated analysts or reporting teams.
- Build cross-functional relationships and guide colleagues through workflow changes and operational improvements.
Benefits
- Medical, dental, vision, life, and disability insurance
- Employee Assistance Program (EAP)
- 401(k) plan
- Uncapped paid time off for exempt employees, subject to manager approval and business needs
- Accrual-based paid time off for non-exempt employees, subject to manager approval and business needs
- 14 paid holidays each year
- Long-term incentives in the form of equity may be available based on level and role
- Short-term incentives in the form of bonus or commission may be available based on level and role
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
