Senior Manager, Marketing Operations, UCANZ

Crunchyroll, LLC•Dallas, TX

About The Position

The Senior Manager, Marketing Operations, UCANZ turns global and regional marketing priorities into coordinated, localized, production-ready marketing activity across the United States, Canada, Australia, and New Zealand. The role owns the regional execution layer of the marketing operating model, connecting UCANZ Marketing with global capabilities across Integrated Planning, Campaign Operations, Marketing Production, and Marketing Delivery. It ensures campaigns are operationally planned, dependencies are managed, and final materials are delivered accurately and on time across relevant channels and partners. The role manages marketing initiatives end to end across UCANZ, coordinating regional adaptations, versioning, approvals, quality checks, and delivery for assets from global campaigns and regional initiatives. It partners with Marketing teams on operating standards, technology, vendors, and quality frameworks. Key areas include coordinating regional marketing execution and integrated planning; overseeing production pipelines, asset coordination, and localization; ensuring assets meet regional channel, platform, partner, media, regulatory, language, and cultural requirements; establishing campaign and asset readiness checkpoints; managing operational issues; and improving workflows, governance, tools, and processes. The position reports to the Senior Director of Brand & Community, UCANZ. Applicants are being considered for Los Angeles or Dallas.

Requirements

8+ years of experience in marketing operations, campaign operations, creative operations, marketing production, media operations, or a related field within entertainment, streaming, media, technology, or another global consumer business.
5+ years of people management experience.
Demonstrated experience managing complex, multi-market marketing campaigns with dependencies across planning, creative production, asset management, and delivery.
Experience coordinating globally originated campaigns and locally originated marketing activity between central capabilities and regional business needs.
Strong knowledge of marketing production workflows across digital, video, social, paid media, CRM, partner marketing, and promotional creative.
Ability to coordinate across matrixed organizations and build effective relationships among regional teams and global functions.
Excellent project and operational management skills, including managing multiple campaigns, markets, languages, asset types, dependencies, and deadlines simultaneously.
Strong analytical and problem-solving skills, including identifying execution risks early and driving issues through resolution.
Excellent communication and stakeholder-management skills, including the ability to influence across functions, cultures, and time zones.
High attention to detail and commitment to brand consistency, executional excellence, and the fan experience.
Familiarity with campaign management, project management, digital asset management, and marketing-delivery platforms.
Demonstrated experience improving marketing workflows through standardization, automation, operational metrics, and root-cause analysis.
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.

Nice To Haves

Experience working with creative agencies, production partners, media agencies, and external distribution or commercial partners.
Experience in anime, entertainment, streaming, television, gaming, or another global content-led consumer business.

Responsibilities

Coordinate UCANZ marketing activity by translating global and regional strategies into executable plans, milestones, asset requirements, dependencies, and delivery schedules.
Maintain an integrated view of regional marketing readiness and coordinate campaigns, markets, asset types, stakeholders, and deadlines.
Establish operating standards for accurate, timely, scalable execution across UCANZ channels and partners.
Anticipate execution risks, surface decisions, and remove blockers affecting quality, timing, budget, or campaign activation.
Partner with Integrated Planning to incorporate regional priorities, launches, campaigns, tentpoles, local initiatives, and market requirements into global marketing plans.
Translate global plans into UCANZ timelines, workstreams, and readiness checkpoints, and provide visibility into local requirements, resource constraints, partner specifications, and risks.
Coordinate planning inputs across Content, Social, CRM, Paid Media, Partnerships, Franchise, PR, and other stakeholders.
Oversee the UCANZ creative production pipeline, including briefs, budgets, schedules, resources, and deliverables across video, photography, design, and campaign content.
Coordinate regional production and localization requirements with Marketing Production and Creative Services, including versions, formats, and specifications.
Ensure global source assets support efficient regional adaptation and coordinate region-specific materials when global assets do not meet UCANZ needs.
Maintain visibility into asset status, version control, approvals, dependencies, production milestones, and final delivery; support inventories, trackers, briefs, and shared sources of truth.
Work with Marketing Delivery and Distribution Operations to package, distribute, and make global and localized assets available to the correct regional destinations on time.
Coordinate regional channel, platform, commercial partner, media, regulatory, language, and cultural requirements, and communicate partner specifications and deadlines early.
Escalate missing, incorrect, delayed, or activation-incompatible assets and support accurate delivery across third-party and commercial partner environments.
Establish readiness checkpoints for priority campaigns and launches, validating source assets, localized versions, formats, approvals, metadata, specifications, and delivery destinations.
Coordinate resolution of readiness risks across Campaign Operations, Marketing Production, and Marketing Delivery; lead or facilitate operational check-ins, status reviews, and launch-readiness meetings.
Support post-launch follow-up and ensure outstanding delivery or asset issues are documented and resolved.
Serve as the regional operational control point for issues threatening campaign execution; coordinate triage, maintain accountability, communicate impact and status, and escalate systemic issues.
Track campaign readiness, on-time asset availability, production delivery, error rates, rework, and recurring operational issues.
Improve workflows and global-to-regional handoffs, reduce duplicate work, automate repetitive activity, and strengthen scalability.
Develop reusable playbooks, templates, governance, and best practices, and support operational capabilities, tools, and processes that enable consistent regional execution.

Benefits

Salary plus annual performance bonus earning potential.
Flexible time off.
Medical, dental, vision, short-term disability, long-term disability, and life insurance.
Health Savings Account (HSA) program.
Health care and dependent care Flexible Spending Accounts (FSA).
401(k) plan with employer match.
Employer-paid commuter benefit.
Support program for new parents.
Pet insurance.
Some offices are pet friendly.