Senior Manager Marketing Operations

Mount Sinai Medical Center of Florida•Miami Beach, FL

About The Position

Mount Sinai Medical Center is seeking an experienced, highly organized marketing professional to serve as the central operational lead for the department’s advertising and brand initiatives. The role manages the full lifecycle of marketing efforts across service lines and organizational priorities, from planning, scheduling, and campaign deployment through performance analysis, optimization, and reporting. It maintains the department’s master marketing calendar and coordinates campaigns across digital, print, television, radio, outdoor, social media, and other channels. The position manages media schedules, trafficking timelines, production deadlines, quality assurance, launch readiness, and relationships with agencies, media partners, photographers, and other vendors. It also coordinates physician marketing activities, photography initiatives, digital business listings, and brand compliance to ensure marketing efforts are accurate, consistent, and aligned across the organization.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field.
At least seven years of progressively responsible experience in marketing, advertising, campaign operations, media trafficking, integrated marketing, or a related field.
At least three years independently leading complex, multi-channel campaigns and agency or vendor relationships.
Demonstrated experience coordinating campaigns across digital, print, television, radio, outdoor, social media, and other advertising channels, including schedules, trafficking timelines, production deadlines, quality assurance, and launch readiness.
Experience analyzing campaign and digital performance and translating results into clear reports, insights, and recommendations for leadership.
Ability to manage multiple concurrent priorities, work independently with minimal supervision, exercise sound judgment, and collaborate effectively with senior leaders and cross-functional stakeholders.
Exceptional attention to detail and ability to proofread and quality-check marketing materials for accuracy, consistency, brand alignment, and production readiness.

Nice To Haves

Master’s degree.
Working knowledge of Canva and Adobe Creative Cloud, with the ability to make minor design edits, resize or adapt existing creative, and prepare materials for review or trafficking.
Healthcare marketing experience, or experience within another complex or highly regulated organization.
Experience with physician or provider marketing, digital business listings, and photography or content production.

Responsibilities

Maintain the department’s master marketing calendar and oversee advertising and marketing campaigns across service lines, physician groups, and organizational initiatives.
Coordinate campaign deployment across digital, print, television, radio, outdoor, social media, and other channels, including media schedules, trafficking timelines, production deadlines, vendor deliverables, quality assurance, and launch readiness.
Serve as the primary liaison with advertising agencies, media partners, production vendors, photographers, printers, and other external partners to ensure projects are delivered accurately, on time, and in alignment with organizational brand standards.
Monitor campaign performance, advertising effectiveness, website activity, patient engagement, and reputation management metrics, and recommend improvements to creative, messaging, audience targeting, media allocation, and future campaign strategy.
Prepare concise monthly and quarterly reports for marketing leadership covering active campaigns, key performance indicators, outcomes, insights, opportunities, and recommended next steps.
Represent the marketing department during physician onboarding and coordinate related activities, including biography development, photography, website profile creation and updates, business listings, and other digital directory needs.
Lead the physician and service line photography program, coordinating coverage plans, physicians, office managers, clinical leaders, models or talent, photographers, schedules, releases, shot lists, approvals, and asset organization.
Conduct routine audits of hospital campuses, physician offices, and satellite locations to ensure signage, displays, collateral, and other patient-facing materials are current, professionally presented, and compliant with organizational brand standards.
Coordinate removal or replacement of outdated, damaged, unauthorized, or inaccurate materials.
Maintain visibility into active projects and campaign timelines, proactively identify risks and bottlenecks, and implement processes, tracking tools, and reporting practices that improve efficiency, accountability, and execution.
Work independently with minimal supervision, exercise sound judgment, proactively identify opportunities and potential issues, and build strong relationships with physicians, operational leaders, clinical teams, vendors, and other stakeholders to drive initiatives through completion.