Senior Manager, Integrated Marketing Operations

Move Concierge•Farmers Branch, TX

About The Position

Move Concierge is seeking a Senior Manager, Integrated Marketing Operations to oversee the operations that turn marketing plans into measurable results. The role aligns integrated campaigns with business priorities, strengthens the brand, and drives initiatives that support client acquisition, partner engagement, and revenue growth. Working closely with executive leadership, Sales, and Business Development, the Senior Manager translates business goals into coordinated marketing initiatives and leads a team responsible for delivering them. The scope includes budgets, agency partnerships, campaign delivery, marketing automation, reporting, and analytics. The role combines strategic planning with creative leadership, operational process development, and people management to deliver measurable outcomes. The Senior Manager participates in annual and quarterly planning; establishes marketing goals, performance measures, dashboards, and KPIs; and uses insights to inform strategy and budget allocation. The role guides campaign concepts, messaging, content, visual execution, and brand positioning, and oversees marketing campaigns and brand materials. It owns the marketing operating plan, budgets, calendars, resource allocation, and delivery priorities; builds scalable execution processes; manages agencies and vendors; and leads marketing automation using Salesforce Marketing Cloud Account Engagement (Pardot). The role also builds and develops a high-performing team and serves as a strategic partner to senior leadership. Move Concierge connects clients with utilities and home services, including TV, internet, phone, home automation, and security. Its white-glove service pairs each client with a personal concierge who creates a whole-home connection plan, places orders, and schedules installations through a single point of contact. Founded in Dallas in 2009, the company serves movers nationwide and reports serving more than 2 million clients and agents.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.
10+ years of progressive marketing experience, including significant creative leadership and marketing operations experience.
3+ years of people leadership experience, with demonstrated ability to develop teams and lead cross-functional initiatives.
Track record of developing and executing marketing strategies that deliver measurable business results.
Strong brand and creative judgment, with experience directing messaging, content, design, and integrated campaigns.
Experience owning marketing budgets, allocating resources, and managing agency relationships.
Ability to build processes that support growth while maintaining creative quality and execution standards.
Strong analytical skills and ability to translate performance data into strategic decisions.
Excellent executive communication, presentation, and stakeholder management skills.

Nice To Haves

Experience managing marketing in a growing, sales-driven organization.
Experience serving both business-to-business and consumer audiences.
Experience implementing partner marketing strategies and sales enablement programs.
Experience building or restructuring marketing teams and operating processes.

Responsibilities

Participate in annual and quarterly marketing planning, aligning priorities, investments, and resources with company objectives.
Deliver integrated campaigns supporting brand awareness, client acquisition, and partner engagement.
Partner with executive leadership, Sales, and Business Development to identify growth opportunities and implement marketing initiatives that address business needs.
Establish marketing goals and performance measures, and communicate results and recommendations to leadership.
Own marketing reporting and analytics, create dashboards and KPIs to evaluate campaign effectiveness, funnel performance, and return on investment, and translate insights into recommendations for strategy and budget allocation.
Guide campaign concepts, messaging, content strategy, and visual execution to support business objectives and connect with target audiences.
Set creative quality standards and provide direction to internal teams and outside agencies.
Oversee development of marketing campaigns, sales collateral, presentations, website content, and other brand materials.
Strengthen brand positioning and storytelling as the company and its business needs evolve.
Own the marketing operating plan, including budgets, campaign calendars, resource allocation, and delivery priorities.
Build scalable processes for project intake, prioritization, creative production, approvals, and campaign execution.
Make resource and investment decisions that balance business impact, creative quality, team capacity, and delivery speed.
Oversee agency and vendor relationships, including scope, performance, and budget accountability.
Lead marketing automation strategy through Salesforce Marketing Cloud Account Engagement (Pardot), overseeing lead nurturing, audience segmentation, and campaign workflows to strengthen engagement and support sales alignment.
Identify operational challenges and lead improvements that increase efficiency and strengthen execution.
Build, lead, and develop a high-performing team with clear responsibilities, goals, and accountability.
Coach team members and managers, supporting professional development and succession planning.
Serve as a strategic marketing partner to senior leadership, presenting plans, results, and recommendations.
Align stakeholders around marketing priorities and resolve competing demands across the business.