Senior Integrated Marketing Manager

Q2 Software•Austin, TX

About The Position

Q2 is seeking a Senior Integrated Marketing Manager to own marketing strategy, planning, and execution for its portfolio of AI solutions. The role coordinates and reports on marketing activities and campaigns for an assigned business line, ensuring integrated plans drive business results and align with broader company objectives. It works collaboratively with Product Marketing, Communications, Content, Brand, Sales, Customer Success, Product, and other teams. The position develops integrated campaigns to build awareness and generate demand, using channels such as email, digital marketing, and virtual events. It also plans and manages campaigns from concept through delivery, tests new approaches, uses customer and market insights to shape campaign strategy, and measures campaign performance using marketing technology. The role requires fluent written and oral English and U.S. authorization to work; Q2 cannot sponsor employment visas for this position.

Requirements

Typically requires a bachelor’s degree and at least 8 years of related experience, an advanced degree and 6 years of experience, or equivalent related work experience.
Fluent written and oral communication in English.
Must be authorized to work for any employer in the United States; employment visa sponsorship is not available.
Ability to quickly understand Q2’s go-to-market strategy, sales process, and software buyers’ purchasing process.
Strong ability to measure demand-generation campaign success using metrics.
Exceptional written and verbal communication and presentation skills.
Understanding of Q2’s target customers, their challenges, and how Q2 can help them.
Understanding of competitors and their offerings, with the ability to position Q2 competitively.
Strong project and time-management skills to handle multiple concurrent projects efficiently.
Experience with Salesforce reporting, dashboards, and campaigns.
Strong communication and interpersonal skills, including the ability to build effective working relationships with sales teams and leaders.
Action-oriented, results-focused, and KPI-focused approach.
Ability to thrive in a fast-paced environment.

Nice To Haves

Understanding of B2B product marketing and product management.
Experience with project management tools such as Wrike.

Responsibilities

Work with internal marketing teams to build integrated campaign strategies that meet awareness and demand-generation goals.
Develop compelling, sales-aligned campaigns that drive demand for Q2 products and services across channels such as email, digital marketing, and virtual events.
Test innovative concepts to find new ways to improve results.
Define, document, and execute end-to-end project plans, coordinating stakeholders from campaign concept through delivery.
Partner with Marketing and Sales to use customer insights to shape campaigns that meet the needs of Q2 and its customers and deliver business results.
Work with teams outside Marketing, including Product, Emerging Business, and Sales, to support the business vision and reach target markets.
Use marketing technology to execute, track, and report on campaign activity and success.