Senior Manager, Integrated Marketing

Robert Half•San Ramon, CA

About The Position

Robert Half is hiring a Senior Manager, Integrated Marketing to lead integrated marketing strategy, planning, campaigns, activation, and performance for an assigned priority specialized audience. Potential audiences include Finance & Accounting; Technology, Marketing & Creative; Legal, Administrative, Customer Support and HR; or hiring managers and job seekers across Robert Half’s areas of specialization. The role translates business objectives, audience insights, market opportunities, seasonal demand drivers, and audience priorities into marketing strategies designed to drive awareness, engagement, demand, pipeline, and revenue growth. This senior marketing leadership role manages one Senior Marketing Manager or Marketing Manager and shapes audience priorities, integrated marketing plans, campaign strategies, and cross-functional activation. It partners with Executive Directors, business leadership, Brand, Content Marketing, Brand Design Studio, Field Marketing, Performance Marketing, Analytics, Communications, and Web teams to ensure audience strategies are aligned, actionable, measurable, and connected to marketing activation and practice-group needs. The role owns annual audience marketing planning; leads integrated campaign development and orchestration; coordinates cross-functional partners; monitors performance and optimizes programs; and coaches direct reports. It also supports audience-aligned practice-group marketing and one-to-one tools, gathers field and stakeholder feedback, and champions audience-centric, field-informed, performance-driven marketing. Success is measured through audience growth and marketing contribution, campaign and activation effectiveness, adoption of audience plans, collaboration, and the development of assigned team members.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
At least 8 years of progressive marketing experience.
At least 4 years of experience in integrated marketing, demand generation, go-to-market strategy, campaign marketing, audience marketing, or related disciplines.
Experience developing audience-, segment-, industry-, or customer-focused marketing strategies.
Experience leading complex, cross-functional marketing initiatives and influencing senior stakeholders.
Competence in integrated marketing strategy, audience segmentation and planning, go-to-market planning, campaign development and orchestration, audience and marketing activation, measurement and optimization, business prioritization, team leadership and coaching, executive influence, cross-functional collaboration, and change management.
Executive presence and strong written and verbal communication skills.
Ability to influence without authority in a matrixed organization and build relationships with Executive Directors, business leadership, Marketing, Communications, and cross-functional stakeholders.
Ability to simplify complex issues and align teams around priorities.
Knowledge of marketing planning and campaign management tools, CRM and marketing technology platforms, marketing analytics and reporting tools, Microsoft Office Suite, and Copilot.
Ability to use AI and MarTech capabilities to improve planning, workflows, measurement, and marketing effectiveness.

Nice To Haves

MBA or related advanced degree.
Experience managing direct reports or leading professional contributors.
Experience in B2B, professional services, staffing, consulting, technology, or a similar field.

Responsibilities

Own integrated marketing strategy and annual marketing planning for an assigned priority specialized audience, aligned to business priorities, market opportunities, customer needs, and growth objectives.
Develop audience strategies that account for seasonal and cyclical demand, buyer and candidate needs, competitive dynamics, business priorities, and revenue opportunities.
Translate business objectives into integrated marketing programs, campaigns, activation plans, and growth initiatives.
Serve as the primary marketing partner for assigned Executive Directors on audience strategy, planning, campaign priorities, growth opportunities, and performance.
Recommend audience priorities, campaign sequencing, resource needs, and marketing investments based on impact, urgency, and business value.
Ensure audience insights inform campaign planning, content priorities, creative direction, channel activation, and marketing activation.
Lead planning and orchestration of integrated marketing programs, campaigns, and initiatives across channels and teams.
Develop program and campaign briefs defining the audience, objectives, business insight, activation strategy, channel roles, offers, timing, measurement, and deliverables.
Lead collaboration among Brand, Content Marketing, Brand Design Studio, Field Marketing, Analytics, Performance Marketing, Communications, Web, and other partners.
Drive campaign governance, decision-making, prioritization, and optimization for assigned audience initiatives.
Partner with Analytics and channel teams to monitor performance, evaluate ROI, identify insights, and optimize programs using a test-and-learn approach.
Manage, coach, and develop Senior Marketing Managers or Marketing Managers aligned to the assigned audience and related practice-group growth opportunities.
Ensure practice-group marketing, audience activation, marketing activation, and one-to-one marketing tools align with audience strategy and the integrated marketing plan.
Guide development of customer-facing one-to-one marketing tools, collateral, email templates, pitch decks, playbooks, opportunity kits, and practice-specific marketing resources.
Gather and synthesize field and stakeholder feedback to improve audience strategies, campaign performance, marketing activation adoption, and market relevance.
Build partnerships across Marketing, business leadership, Communications, and Executive Director teams.
Champion audience-centric, field-informed, performance-driven marketing throughout the organization.
Provide timely feedback, address concerns, and manage difficult conversations with emotional intelligence, fairness, and consistency, verbally and in writing.

Benefits

Discretionary annual bonus eligibility.
Group health insurance benefits, including medical, vision, and dental.
Flexible spending and health savings accounts (FSA and HSA).
Life and accident insurance.
Adoption and fertility assistance.
Paid parental leave of up to 6 weeks.
Short- and long-term disability coverage.
Paid time off for vacation, personal needs, and sick time; new hires earn up to 17 days of Choice Time Off per calendar year, prorated based on hours worked and varying by years of service.
Up to 11 paid holidays per calendar year.
401(k) savings and investment plan or deferred compensation plan, if eligible, with a 100% employer match on the first 3% of eligible employee contributions.