Senior Integrated Marketing Manager

Acrisure•Chicago, IL

5d•Onsite

About The Position

Acrisure is seeking a Senior Integrated Marketing Manager to define buyer journeys, develop campaign strategies, and create integrated marketing plans that communicate the value of its product portfolio. The role orchestrates cross-channel campaigns from planning through execution and performance analysis for a defined portion of the product and solution portfolio. It ensures campaigns are timely, consistent, and high quality across channels to drive awareness, engagement, leads, pipeline, and revenue impact. The role works across Product Marketing, Content, Design, Performance Marketing, Revenue Operations, and Sales Enablement. It calls for a systems thinker who can operate at scale, apply expertise in campaign tactics and buyer journeys, and use AI tools to improve speed and quality. The Senior Integrated Marketing Manager builds repeatable campaign processes, coordinates launch readiness, reports on campaign results, and uses performance insights to improve future programs. Acrisure is a global fintech company serving businesses and individuals across insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services, and other areas. The company reports employing more than 19,000 colleagues in over 20 countries. Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

Requirements

Proven experience managing integrated, cross-channel campaigns in B2B or multi-solution environments.
Strong understanding of modern marketing tactics, full-funnel buying journeys, and digital activation channels.
Ability to build scalable, repeatable processes and think systematically.
Experience using AI tools to accelerate campaign development, content creation, or analytics.
Strong collaboration and stakeholder-management skills, including experience working across Product Marketing, Content, Design, Performance Marketing, Revenue Operations, and Sales Enablement.
Ability to manage multiple projects simultaneously and deliver on tight timelines.
Excellent written and verbal communication skills.
Strong analytical mindset and ability to translate data into actionable recommendations.
Builder mentality; comfortable navigating ambiguity, adjusting quickly, and creating structure where none exists.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
7+ years of experience in Demand Generation, Campaigns, Growth Marketing, or related roles within complex B2B or multi-product environments.
Experience building or scaling campaign capabilities in high-growth organizations.

Nice To Haves

Background in fintech, insurance, financial services, SaaS, enterprise software, or other complex services industries.

Responsibilities

Develop integrated, cross-channel campaign strategies aligned with business priorities and buyer journeys.
Translate business objectives into campaign strategies, measurable marketing goals, and performance plans.
Define target audiences, customer needs, campaign narratives, content requirements, and success metrics.
Build campaign plans, timelines, and briefs to guide execution across content, creative, digital, performance marketing, and field teams.
Lead end-to-end campaign execution, ensuring deliverables are on schedule, message-consistent, and meet quality standards across channels.
Coordinate campaign assets, workflows, approvals, and launch readiness with cross-functional stakeholders.
Manage launch checklists and ensure dependencies, content, and enablement materials are complete.
Connect Product Marketing, Content, Design, Revenue Operations, and Sales Enablement to bring campaigns to market.
Translate campaign briefs and messaging into requirements for content, creative, and digital activation teams.
Build and optimize repeatable campaign processes that support scale and efficiency.
Identify opportunities to streamline workflows, improve channel integration, and strengthen buyer-journey alignment.
Use AI tools to accelerate campaign development, enhance creative production, and improve performance insights.
Deliver campaign performance reports and actionable insights to refine future campaigns.
Partner with Performance Marketing and Revenue Operations to ensure accurate tracking, attribution, and pipeline reporting.