Senior Product Marketing Manager, Downstream HAI Therapy

Boston Scientific • Maple Grove, MN

77d • $102,100 - $194,000 • Hybrid

About The Position

The Senior Product Marketing Manager, Downstream HAI Therapy develops and executes downstream marketing strategies, omnichannel campaigns, and programs to establish Hepatic Artery Infusion (HAI) Therapy as an integral capability within liver cancer programs. The role focuses on increasing physician awareness, expanding appropriate therapy utilization at existing HAI centers, and accelerating adoption across multidisciplinary care teams. It collaborates with Sales, Medical Affairs, Clinical, Medical Education, Health Economics, Regulatory, Legal, and marketing partners to identify adoption barriers, apply customer insights, and achieve measurable business impact.

The position calls for a commercially minded, creative, metrics-driven marketer who can influence HCP behavior in complex clinical environments. The manager develops HCP campaigns, activates field teams, engages physician audiences, and supports programs that grow appropriate therapy utilization across indications. The person is expected to test new approaches, use data to optimize performance, and demonstrate practical proficiency with AI-enabled tools.

This role follows a hybrid work model requiring at least three days per week in the Arbor Lakes, Minnesota office. Travel is approximately 20%. Boston Scientific does not offer visa sponsorship or relocation assistance for this position.

Requirements

• Bachelor’s degree required; preferred fields include marketing, business, computer science, pharmacy, mechanical engineering, biomedical engineering, or a related field.
• 7–10 years of marketing experience in the medical device or pharmaceutical industry.
• Proven track record developing and executing customer-facing programs that drive awareness, adoption, and business growth.
• Experience developing downstream marketing strategies for complex, highly clinical therapies or technologies.
• Demonstrated ability to create HCP-facing campaigns, programs, tools, and messaging that influence physician awareness, engagement, and adoption.
• Strong understanding of engaging multidisciplinary healthcare audiences, including physicians, APPs, nurses, pharmacists, administrators, and other patient-care stakeholders.
• Ability to translate customer insights, field feedback, market research, and business analytics into actionable commercial strategies.
• Strong analytical and metrics-driven approach, including setting KPIs, tracking performance, and optimizing programs based on results.
• AI fluency and practical proficiency using AI-enabled tools for productivity, insight generation, campaign development, content creation, and performance analysis.
• Strong project leadership skills and ability to manage multiple priorities, stakeholders, timelines, and deliverables in a matrixed environment.
• Ability to travel approximately 20% of the time.

Nice To Haves

• Experience in oncology, surgical oncology, medical oncology, interventional oncology, liver-directed therapy, infusion therapy, or another highly clinical specialty.
• Combination of pharmaceutical and medical device marketing experience.
• Master’s degree or MBA.
• Demonstrated success developing programs that increase physician awareness, referral activity, therapy utilization, or adoption within existing accounts.
• Experience marketing medical technologies to multidisciplinary HCP audiences and influencing behavior across complex care teams.
• Creativity in developing HCP campaigns, field activation programs, peer-to-peer education, digital campaigns, congress strategies, or omnichannel engagement.
• Experience using data, KPIs, and campaign metrics to evaluate business impact and refine commercial execution.
• Success as an integral team member collaborating cross-functionally and driving change within a matrix team structure.
• Success managing complex projects on highly technical or highly clinical product lines.
• Ability to collaborate with others in a dynamic environment dependent on strong customer and cross-functional relationships.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop and execute downstream marketing strategies to increase awareness, understanding, and adoption of HAI Therapy among key HCP audiences.
• Drive physician awareness programs and multichannel campaigns for medical oncologists, surgical oncologists, and other HCPs treating patients with liver-dominant metastatic colorectal cancer and cholangiocarcinoma.
• Build marketing programs that help existing HAI centers expand appropriate therapy use across relevant indications and patient populations.
• Develop strategies and tools that support adoption across multidisciplinary HAI care teams, including physicians, APPs, nurses, pharmacists, nuclear medicine, interventional radiology, and administrators.
• Identify adoption barriers within existing centers, including referral patterns, patient identification, multidisciplinary coordination, therapy confidence, workflow gaps, and education needs.
• Create impactful, compliant HCP campaigns translating clinical evidence, patient selection concepts, and therapy value into clear messaging.
• Collaborate with Marketing Activation, Digital teams, and creative agencies to develop campaign assets and sales tools.
• Partner with Sales on account-level and regional growth strategies to increase utilization, broaden physician engagement, and strengthen center activation.
• Develop programs that help HAI champions educate and influence peers in tumor boards, referral networks, and multidisciplinary care settings.
• Use customer insights, field input, market research, advisory boards, and campaign analytics to identify growth opportunities and refine commercial strategy.
• Establish measurable KPIs for major initiatives, including awareness, engagement, referral activity, account penetration, participation, digital engagement, sales enablement effectiveness, and therapy utilization indicators.
• Track performance against KPIs and use data to optimize campaigns, tools, messaging, and resource allocation.
• Partner with Medical Education and Medical Affairs on programs that build clinical confidence while maintaining appropriate functional boundaries and compliance requirements.
• Support launch and adoption activities for tools that may improve therapy understanding, clinical workflow, or onboarding, including dosing-calculator-related commercial readiness where appropriate.
• Monitor competitive activity, treatment trends, customer behavior, and market dynamics to inform commercial priorities and messaging.
• Develop practical ideas for HCP engagement and adoption, including campaign concepts, field activation models, customer journeys, and digital approaches.
• Leverage AI-enabled tools to optimize workflows and productivity.
• Partner with Regulatory, Legal, Medical, and Compliance teams to ensure programs and materials meet applicable standards.
• Execute with urgency, independence, and accountability, engaging cross-functional partners through clear communication and alignment.

Benefits

• Core and optional employee benefits are offered; details are available at www.bscbenefitsconnect.com.
• Exempt, non-sales roles may include an annual bonus target and long-term incentives, subject to plan eligibility and other requirements.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior