Senior Director, Downstream Marketing - Hugo Product Management & US Region Marketing

Medtronic • Boston, MA

21h • Onsite

About The Position

The Senior Director, Downstream Marketing leads global product management for Medtronic’s Hugo robotic-assisted surgery system and directs the U.S. Region Marketing team responsible for Hugo. The role establishes global product strategy and lifecycle priorities, translating customer, clinical, competitive, and business insights from markets worldwide into product requirements, positioning, launch plans, and lifecycle decisions. It partners with regional marketing teams to align global product priorities and resources with regional commercial needs.

In the United States, the role leads Hugo marketing execution and sales support, including product launches, congress strategy, customer engagement, market development, sales enablement, and sales collateral and other marketing content. It works closely with cross-functional teams and regional stakeholders to support product planning, launches, customer programs, and compliant marketing execution. The position also manages objectives, performance measures, budgets, resources, and team development across global product management and U.S. marketing responsibilities.

The role requires approximately 40% global travel. Medtronic is working a minimum of four days a week onsite.

Requirements

• Bachelor’s degree.
• At least 15 years of relevant experience in downstream marketing, market development, or a similar area; 13+ years is accepted with a graduate degree.
• Experience in the medical device space.
• At least 10 years of people, program, or project management experience.
• For baccalaureate degrees earned outside the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.

Nice To Haves

• Bachelor’s degree in Marketing, Business, R&D, or a similar field; MBA preferred.
• Five or more years of Director or Senior Director-level experience.
• Track record of driving results in downstream marketing roles.
• Demonstrated achievement of business goals.
• Ability to learn technical information and apply technical concepts.
• Ability to lead and work effectively in a matrix organization.
• Strong financial acumen, forecasting, and budget-management skills.
• Demonstrated experience in strategic planning.
• Strong understanding of surgical robotics and product performance.
• Strong analytical skills, including financial and profitability analysis, sales forecasting, and quantitative market segmentation modeling.
• Highly effective verbal communication skills.
• Demonstrated ability to coach and lead others.

Responsibilities

• Direct the development of global market requirements, positioning, value propositions, messaging, and downstream product strategy for the Hugo system.
• Lead global Hugo product management throughout the product lifecycle, including worldwide customer and market research, competitive analysis, segmentation, portfolio and lifecycle planning, launches, and identification of product or commercial opportunities.
• Represent customer and market needs from regions worldwide in global product planning and collaborate with product development, engineering, operations, clinical, regulatory, quality, service, sales, and other partners on product plans, specifications, launch readiness, and lifecycle priorities.
• Partner with regional marketing teams and the RLM market development leader to incorporate regional insights into global product strategy and align launch priorities, messaging, and commercial resources with regional needs.
• Direct the U.S. Region Marketing team, setting priorities, plans, and measures for Hugo marketing and market development in alignment with business objectives and global strategy.
• Lead U.S. launch planning and execution, coordinating cross-functional readiness, positioning and messaging, field and customer engagement, and post-launch evaluation.
• Set U.S. Hugo congress strategy, including priorities, objectives, planning, cross-functional coordination, customer engagement, and evaluation of outcomes.
• Direct U.S. customer engagement and market development initiatives to build awareness, support appropriate adoption, address unmet needs, and strengthen stakeholder relationships.
• Provide strategic marketing and sales support to the U.S. sales organization, translating global product strategy into field priorities, launch resources, sales enablement, and customer-facing programs; gather field feedback to inform global product plans and U.S. execution.
• Oversee creation and maintenance of Hugo sales collateral and other U.S. marketing content, ensuring materials meet field needs, align with global strategy and approved positioning and evidence, and follow applicable review processes.
• Partner with communications, digital, medical, clinical, regulatory, legal, market access, and other functions to develop and execute integrated, compliant U.S. marketing programs and customer engagement.
• Use customer, market, competitive, and commercial performance data from worldwide markets to identify growth opportunities and refine global product strategy; evaluate U.S. marketing and sales-support programs.
• Establish objectives and performance measures for global product management and U.S. Region Marketing and sales support; manage budgets, resources, milestones, and priorities.
• Lead, coach, and develop team members and matrixed partners, setting clear goals and accountability and fostering inclusion, collaboration, and talent development.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Health Savings Account
• Healthcare Flexible Spending Account
• Life insurance
• Long-term disability leave
• Dependent daycare spending account
• Tuition assistance/reimbursement
• Global well-being program
• Incentive plans, including the Medtronic Incentive Plan
• 401(k) plan with employer contribution and match
• Short-term disability
• Paid time off
• Paid holidays
• Employee Stock Purchase Plan
• Employee Assistance Program
• Non-qualified Retirement Plan Supplement, subject to IRS earning minimums
• Capital Accumulation Plan, available to Vice Presidents and above or subject to IRS earning minimums

What This Job Offers

• Job Type: Full-time
• Career Level: Senior