Product Marketing Manager, Clinical Systems - US Region
About The Position
The Product Marketing Manager, Clinical Systems - US Region is responsible for maximizing the US commercial success of the Clinical Systems portfolio. The role owns the regional marketing plan for instruments, reagents, assays, and associated software, and translates global strategy into US go-to-market priorities, including segmentation, launches, clinical and economic value propositions, commercial offers, forecasting, sales enablement, and portfolio performance management. The position defines what to sell, to whom, with what clinical, operational, and economic value proposition, and through what commercial plan. It is the primary regional marketing lead for Clinical Systems, translating clinical needs, laboratory workflow requirements and economics, reimbursement considerations, and competitive market dynamics into measurable commercial growth. The role partners with Global Product Marketing, Product Management, Medical Affairs, US Field Marketing, Commercial Leadership, Sales, Field Applications, Finance, Marketing Operations, and Sales Operations. It reports to the Senior Director, Commercial Marketing, Americas. The role is based at the listed primary work location in San Diego, California, with Milpitas, California also listed as an additional location. The posting states that most roles require at least four days of in-office presence per week; remote or field-based arrangements differ where specified. Moderate travel is expected for internal meetings, customer engagements, sales meetings, and industry events.
Requirements
- 5–7+ years of product marketing, commercial marketing, or product management experience in the life sciences industry.
- Professional flow cytometry experience, with demonstrated knowledge of research instruments, applications, workflows, and customer buying considerations.
- Proven experience leading regional go-to-market strategy and commercialization or launches for complex research instruments or capital equipment.
- Strong commercial and analytical skills, including experience with portfolio performance, forecasting, pricing, funnel metrics, and market insights.
- Excellent communication and cross-functional leadership skills, with the ability to influence in a matrixed organization.
- Bachelor's degree in life sciences, business, marketing, or a related discipline.
- Moderate travel is expected for internal meetings, customer engagements, sales meetings, and industry events.
Nice To Haves
- Advanced degree.
- Experience with capital sales cycles, complex deals, CRM, and business intelligence tools.
Responsibilities
- Own the US marketing plan, priorities, and commercial performance for Research Instruments and associated software.
- Translate global strategy into US segmentation, value propositions, competitive differentiation, and go-to-market plans.
- Identify customer needs, adoption barriers, portfolio mix opportunities, and growth priorities.
- Provide structured US input to Global Product Marketing and Product Management on roadmap, messaging and claims, regional demand, and forecast assumptions.
- Lead regional commercialization of new instruments, configurations, software, accessories, and lifecycle initiatives.
- Own launch readiness, target segments, forecast assumptions, pricing inputs, sales enablement, demand objectives, and post-launch performance tracking.
- Partner with Marketing Operations and Field Marketing to turn launch strategy into campaigns, events, and account activation.
- Monitor launch adoption, diagnose performance gaps, and lead corrective actions.
- Lead portfolio analysis for the annual operating plan, regional business reviews, and quarterly projections.
- Analyze revenue, growth, portfolio mix, funnel health, conversion, price realization, and competitive dynamics; identify risks, upside, and actions.
- Develop regional pricing recommendations, promotions, commercial offers, and customer business cases with Pricing, Finance, and Sales Leadership.
- Provide strategic support for major opportunities, including value framing and product guidance.
- Define target audiences and demand priorities, and maintain accountability for portfolio funnel health.
- Adapt global launch materials, sales playbooks, competitive tools, and training for US customer needs, buying processes, and competitive dynamics; identify and close regional enablement gaps.
- Partner with Field Applications to translate workflows and customer outcomes into credible use-case messaging and demo stories.
- Lead regional voice-of-customer, KOL, competitive, and win/loss programs; translate insights into positioning, launch, portfolio, and roadmap recommendations.
- Identify and develop early-adopter, evaluation, and reference sites with Sales and Field Applications; turn customer experience into testimonials, application evidence, and peer advocacy.
- Serve as the US Research Instruments marketing subject-matter expert in sales, customer, and leadership forums.
- Build effective feedback loops across Sales, Field Applications, Field Marketing, Marcom, and global teams.
Benefits
- Medical, dental, and vision insurance; health savings and flexible spending accounts; life and disability insurance; wellness resources; mental health support; and disease management programs.
- 401(k), deferred compensation programs, financial counseling, DailyPay, and educational savings resources.
- Paid time off and company holidays.
- Educational assistance.
- Parental leave and adoption assistance.
- Backup care and caregiving support.
- Employee assistance programs and commuter benefits.
- Pet insurance, legal services, and associate discount programs.
- Bereavement, military, personal, family and medical leave, and jury duty leave.
- Competitive compensation and reward and recognition opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
