Field Marketing Manager, Clinical Solutions - US Region

Becton Dickinson Medical Devices•San Diego, CA

23h•$115,000 - $183,900•Remote

About The Position

The Field Marketing Manager, Clinical Solutions - US Region generates and accelerates demand across priority clinical accounts and customer segments throughout the United States. The role owns the national field activation plan for Clinical Solutions, spanning clinical systems, reagents, assays, software, and workflow offerings, in alignment with US regional portfolio strategies and commercial priorities. It reports to the Senior Field Marketing Leader and partners with US Clinical Sales Leadership, Sales, Field Applications, Regional Product Marketing, Medical Affairs, Marketing Operations, and other commercial teams. The manager translates go-to-market strategy into targeted account-based programs, events, customer engagement initiatives, and sales activation to create opportunities, advance pipeline, and support adoption. The role also provides frontline customer, competitive, reimbursement, workflow, and market feedback to improve regional strategies and execution. Frequent travel throughout the United States is expected for customer engagement, account coverage, events, and sales collaboration.

Requirements

Bachelor's degree in life sciences, healthcare, marketing, business, or a related discipline.
5+ years of sales, field marketing, field applications, commercial marketing, product marketing, or related commercial experience in clinical diagnostics, life sciences, or healthcare markets.
Experience partnering with Sales to execute account, campaign, event, customer-engagement, or launch programs that generate demand and support pipeline growth.
Strong understanding of clinical laboratory customers, workflows, buying processes, and adoption drivers.
Ability to interpret CRM, pipeline, account, campaign, and market data and translate insights into focused field actions.
Excellent communication, project management, and cross-functional collaboration skills, with the ability to influence in a matrixed organization.
Frequent travel throughout the United States for customer engagement, account coverage, events, and sales collaboration.

Nice To Haves

Experience with IVD or clinical diagnostic solutions, including hematology, hematopathology, oncology, flow cytometry, MRD, leukemia and lymphoma testing, or related clinical laboratory applications.
Experience with account-based marketing, clinical customer programs, digital campaign execution, reimbursement considerations, or business intelligence tools.

Responsibilities

Own the US Clinical Solutions field activation plan, priorities, and activation calendar in alignment with regional portfolio strategies and sales objectives.
Partner with Clinical Sales Leadership and Regional Product Marketing to identify priority customer segments, reference laboratories, hematopathology and oncology centers, named accounts, clinical applications, and whitespace opportunities.
Translate approved go-to-market strategies, clinical and economic value propositions, and commercial priorities into targeted account programs and customer-level actions.
Use account, pipeline, utilization, engagement, and market insights to prioritize field marketing resources and recommend adjustments to national activation plans.
Lead activation that creates and advances opportunities across priority clinical laboratories, health systems, reference laboratories, and other clinical customer segments.
Partner with Regional Product Marketing and Marketing Operations on audience acquisition and campaign execution, ensuring programs align with Clinical Sales priorities.
Partner with Sales to drive timely follow-up of marketing-qualified leads, local opportunity creation, account engagement, and opportunity progression.
Monitor program performance, MQL conversion, influenced pipeline, account engagement, and adoption indicators to identify gaps and corrective actions.
Activate approved promotions and commercial programs; capture customer response, reimbursement concerns, workflow barriers, and competitive reaction for Regional Product Marketing and Sales Leadership.
Lead execution of national and local clinical events, workshops, webinars, congress activities, and launch programs, including sales coordination, lead capture, and post-event follow-up.
Execute product-launch activation plans across priority clinical segments and accounts using approved positioning, claims, evidence, content, and sales tools.
Partner with Sales to execute account-based marketing programs for named health systems, laboratories, and strategic accounts using approved offers and value propositions.
Support customer advisory programs, reference-site activities, peer-to-peer education, and KOL engagements with Regional Product Marketing, Medical Affairs, Sales, and Field Applications.
Measure event and program outcomes, including engagement, opportunity creation, pipeline influence, adoption impact, and return on investment.
Enable Sales to apply approved messaging, playbooks, competitive tools, reimbursement resources, launch tools, and content in customer and account engagements.
Partner with Field Applications, Medical Affairs, and Sales to support customer workshops, workflow discussions, evaluations, and other priority field programs.
Identify field enablement gaps, customer objections, evidence needs, reimbursement concerns, and local content requirements; provide structured feedback to Regional Product Marketing and Marketing Operations.
Support clinical reference-site programs, peer-to-peer education programs, and customer case studies in partnership with Sales, Field Applications, Medical Affairs, and Regional Product Marketing.
Use approved marketing content and ensure execution aligns with brand, quality, regulatory, medical, and claims requirements.
Capture frontline customer needs, adoption barriers, competitive activity, reimbursement considerations, workflow challenges, wins and losses, and account-level whitespace.
Translate account, opportunity, and customer insights into actionable input for business reviews, launch assessments, customer engagement programs, and commercial planning.
Coordinate across Sales, Field Applications, Regional Product Marketing, Medical Affairs, and Marketing Operations to maintain clear priorities, ownership, and follow-through.