Field Marketing Manager, Research Solutions – US East Region

Becton Dickinson Medical Devices•San Diego, CA

1d•$115,000 - $183,900

About The Position

The Field Marketing Manager, Research Solutions – US East Region generates and accelerates demand across priority territories, accounts, and research customer segments in the Eastern United States. The role owns the East Region field activation plan for Research Solutions, covering research instruments, reagents, software, and workflow offerings, aligned with US regional portfolio strategies and commercial priorities. Reporting to the Senior Field Marketing Leader, the manager works closely with East Region Sales Leadership, Sales, Field Applications, Regional Product Marketing, Marketing Operations, and other commercial teams. The role translates go-to-market strategy into local programs, events, account-based marketing initiatives, and sales activation that create opportunities, advance pipeline, and strengthen customer engagement, while sharing frontline customer, competitive, and market feedback to improve regional strategies and execution. The position leads territory and account planning, demand-generation programs, events and launches, account-based marketing, sales enablement, customer engagement, and market-intelligence activities. It uses account, territory, pipeline, campaign, and engagement insights to direct resources, assess program performance, and recommend local adjustments. Frequent travel within the East Region is expected for customer engagement, territory coverage, events, and sales collaboration.

Requirements

Bachelor's degree in life sciences, marketing, business, or a related discipline.
At least 5 years of sales, field marketing, field applications, commercial marketing, product marketing, or related commercial experience in the life sciences industry.
Experience partnering with Sales to execute territory, account, campaign, event, or launch programs that generate demand and support pipeline growth.
Strong understanding of life sciences research customers, laboratory workflows, and commercial buying processes.
Ability to interpret CRM, pipeline, account, campaign, and market data and translate insights into focused field actions.
Excellent communication, project management, and cross-functional collaboration skills, including the ability to influence in a matrixed organization.
Frequent travel within the East Region for customer engagement, territory coverage, events, and sales collaboration.

Nice To Haves

Experience in flow cytometry, cell analysis, or related research technologies.
Experience with account-based marketing, digital campaign execution, and business intelligence tools.

Responsibilities

Own the East Region field activation plan, priorities, and activation calendar in alignment with Research Solutions marketing strategies and sales objectives.
Work with Sales Leadership and Regional Product Marketing to identify priority territories, customer segments, named accounts, applications, and whitespace opportunities.
Translate approved go-to-market strategies, value propositions, and commercial priorities into targeted territory programs and account-level actions.
Use account, territory, pipeline, and engagement insights to allocate field marketing resources and recommend adjustments to local plans.
Lead local activation to create and advance opportunities among academic, biopharma, biotechnology, government, and translational research customers.
Partner with Regional Product Marketing and Marketing Operations on audience acquisition and campaign execution aligned with East Region sales priorities.
Work with Sales to support timely follow-up of marketing-qualified leads, local opportunity creation, account engagement, and opportunity progression.
Monitor program performance, MQL conversion, and influenced pipeline, identifying gaps and corrective actions.
Activate approved promotions and commercial programs in the field, and capture customer responses and competitive reactions.
Lead East Region events, workshops, webinars, roadshows, and local launch activities, including sales coordination, lead capture, and follow-up.
Execute product-launch activation plans in priority territories and accounts using approved positioning, claims, content, and sales tools.
Partner with Sales to execute account-based marketing programs for named accounts using approved portfolio plays, offers, and value propositions.
Coordinate local channel or distributor programs where applicable and monitor execution effectiveness.
Measure event and program outcomes, including engagement, opportunity creation, pipeline influence, and return on investment.
Enable Sales to use approved messaging, playbooks, battlecards, launch tools, and content in customer and account engagements.
Partner with Field Applications and Sales on customer workshops, workflow discussions, demonstrations, and other priority field programs.
Identify field enablement gaps, customer objections, and local content needs; provide structured feedback to Regional Product Marketing and Marketing Operations.
Partner with Sales and Field Applications to engage local customers and selected KOLs in regional programs, events, reference activities, and peer-to-peer education.
Use approved marketing content in field programs and ensure execution complies with brand, quality, regulatory, and claims requirements.
Capture frontline customer needs, adoption barriers, competitive activity, wins and losses, and territory-level whitespace.
Translate account, opportunity, and territory insights into actionable input for business reviews, launch assessments, and regional planning.
Coordinate across Sales, Field Applications, Regional Product Marketing, and Marketing Operations to maintain clear priorities, ownership, and follow-through.