Director, Customer Marketing, East Region

The Coca-Cola Company•Atlanta, GA

2d•$169,000 - $200,000

About The Position

The Director, Customer Marketing will serve as a strategic thought leader for key strategic food service customers in the East Region, developing and leading marketing strategies and solutions that create value, increase beverage incidence, and improve profitability with these partners. The role plays a critical part in joint business planning, growth strategy development, innovation, and digital programming. It manages relationships with brands, R&D, commercialization, assets, and other internal and external constituents to support customer programming throughout the year. This role requires the ability to navigate the Coca-Cola system, influence across bottlers and Customer franchisees, and build productive relationships across complex Customer organizations. The Director must work effectively amid ambiguity, align diverse stakeholders, and advance work in highly matrixed customer and system environments. The position is based in Atlanta, United States, with 0–25% travel and no relocation provided.

Requirements

Bachelor’s degree in Marketing or Business, or equivalent education.
5–10 years of business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles, or equivalent marketing leadership experience within the industry.
Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel needs, and customer needs, and turn that knowledge into action and results.
Experience using and analytically applying account performance data tools to support plans, opportunities, and stewardship reviews.
Effective oral and written communication skills, including storytelling and the ability to create persuasive selling stories.
Self-starter passionate about driving growth for both the customer and TCCC.
Must be currently authorized to work full-time in the United States and must not require Coca-Cola Company sponsorship to continue working legally in the United States.

Nice To Haves

Revenue Growth Management experience or demonstrated understanding of RGM principles.
Experience in both customer management and marketing roles is preferred.

Responsibilities

Lead the development and implementation of total beverage marketing strategies based on overall customer strategy, leveraging national marketing initiatives and system resources.
Develop and deliver annual marketing calendars that contribute to customers’ long-term planning, and conduct customer marketing stewardship reviews.
Use national marketing initiatives, brand ideas, consumer insights, and internal tools and resources to support customer strategies and increase consumer preference.
Lead customer innovation strategy and commercialization, identifying beverage, occasion, and experience opportunities that can drive incremental growth for the customer and TCCC.
Lead digital transformation across the customer journey, identifying opportunities in digital, loyalty, delivery, and emerging capabilities to drive consumer engagement, beverage incidence, and growth.
Lead and execute TCCC’s presence at customer conferences, build relationships with franchisees, and work with third-party partners to execute conference components.
Develop long-term customer partnerships and own senior-level marketing relationships across complex Customer systems.
Navigate and influence complex franchise, bottler, and multi-stakeholder Customer systems to align stakeholders around shared priorities and accelerate execution.
Build credibility and productive relationships at multiple levels across the Coca-Cola system, internally and externally.
Champion customer and TCCC priorities internally and externally to deliver on the Growth Promise.
Partner closely with Sales and Operations cross-functional teams to advance the partnership and business.
Present consumer and industry insights, their implications for the customer’s brand and category, and recommendations for applying them to the customer’s business.
Use data-driven perspectives and persuasive recommendations to influence customer decisions and translate insights into action.
Identify customer-specific and channel marketing opportunities by prioritizing customer, channel, and consumer insights and linking them to brand strategy.
Provide customer business and opportunity assessments, including competitive analysis and recommendations for future expansion and market integration.