Director, Customer Marketing, East Region

Coca-Cola•Atlanta, GA

About The Position

The Director, Customer Marketing will serve as a strategic thought leader for key strategic food service customers in the East Region, developing and leading marketing strategies and solutions to increase beverage incidence, customer value, and profitability. The role is central to joint business planning, growth strategy development, innovation, and digital programming. It manages relationships with brands, R&D, commercialization, assets, and other internal and external stakeholders to support customer programming throughout the year. The Director will lead total beverage marketing strategy and execution, including annual marketing calendars and stewardship reviews, customer innovation and commercialization, digital transformation, and customer conference presence. The position also builds senior-level customer marketing relationships, navigates complex franchise, bottler, and multi-stakeholder systems, and partners closely with Sales and Operations. It translates consumer, industry, customer, and channel insights into persuasive recommendations and action. The role is based in Atlanta, Georgia, with 0–25% travel and no relocation provided.

Requirements

Bachelor’s degree in Marketing or Business, or equivalent education.
5–10 years of business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles, or equivalent marketing leadership experience within the industry.
Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel needs, and customer needs, and turn this knowledge into action and results.
Experience using and analytically applying account performance data tools to support plans, identify opportunities, and conduct stewardship reviews.
Effective oral and written communication skills and storytelling ability, including the ability to create persuasive selling stories.
Self-starter passionate about driving growth for both the customer and TCCC.
Must be currently authorized to work in the United States on a full-time basis and must not require Coca-Cola Company sponsorship to continue working legally in the United States.

Nice To Haves

Revenue Growth Management experience or demonstrated understanding of RGM principles.
Experience in both customer management and marketing roles is preferred.

Responsibilities

Develop and implement total beverage marketing strategies based on overall customer strategy, leveraging national marketing initiatives and system resources.
Construct and deliver annual marketing calendars that contribute to customers’ long-term planning, and conduct customer marketing stewardship reviews.
Use national marketing initiatives, brand thinking, consumer insights, and internal resources to support customer strategies and increase consumer preference.
Lead customer innovation strategy and commercialization, identifying beverage, occasion, and experience opportunities for incremental growth.
Lead digital transformation across the customer journey, using digital, loyalty, delivery, and emerging capabilities to drive engagement, beverage incidence, and growth.
Lead and execute TCCC’s presence at customer conferences, build relationships with franchisees, and work with third-party partners on conference components.
Develop long-term customer partnerships and own senior-level marketing relationships across complex customer systems.
Navigate and influence franchise, bottler, and multi-stakeholder customer systems to align stakeholders around shared priorities and accelerate execution.
Build productive relationships across the broader Coca-Cola system, internally and externally.
Champion customer and TCCC priorities internally and externally to deliver on the Growth Promise.
Partner with Sales and Operations cross-functional teams to advance the partnership and business.
Present consumer and industry insights, their implications for customer brands and categories, and recommendations for application to customers’ businesses.
Use data-driven perspectives and persuasive recommendations to influence customer decisions and translate insights into action.
Identify customer-specific and channel marketing opportunities by prioritizing customer, channel, and consumer insights and linking them to brand strategy.
Provide customer business and opportunity assessments, including competitive analysis and recommendations for expansion and market integration.