Field Marketing Manager, Research Solutions – US West Region

Becton Dickinson Medical Devices•San Diego, CA

19h•Onsite

About The Position

The Field Marketing Manager, Research Solutions – US West Region is responsible for generating and accelerating demand across priority territories, accounts, and research customer segments in the Western United States. The role owns the West Region field activation plan for Research Solutions, spanning research instruments, reagents, software, and workflow offerings, in alignment with US regional portfolio strategies and commercial priorities. Reporting to the Senior Field Marketing Leader, the manager partners closely with West Region Sales Leadership, Sales, Field Applications, Regional Product Marketing, Marketing Operations, and other commercial teams. The role translates go-to-market strategy into local programs, events, account-based marketing initiatives, and sales activation that create opportunities, advance pipeline, and strengthen customer engagement. It also provides frontline customer, competitive, and market feedback to improve regional strategies and execution. The position involves frequent travel within the West Region for customer engagement, territory coverage, events, and sales collaboration. BD generally prioritizes on-site collaboration, requiring a minimum of four days in the office per week for most roles, while remote or field-based roles may have different arrangements as indicated in the posting. The primary work location listed is San Diego, California.

Requirements

Bachelor's degree in life sciences, marketing, business, or a related discipline.
At least 5 years of sales, field marketing, commercial marketing, product marketing, field applications, or related commercial experience in the life sciences industry.
Experience partnering with Sales to execute territory, account, campaign, event, or launch programs that generate demand and support pipeline growth.
Strong understanding of life sciences research customers, laboratory workflows, and commercial buying processes.
Ability to interpret CRM, pipeline, account, campaign, and market data and translate insights into focused field actions.
Excellent communication, project management, and cross-functional collaboration skills, including the ability to influence in a matrixed organization.
Frequent travel within the West Region for customer engagement, territory coverage, events, and sales collaboration.

Nice To Haves

Experience in flow cytometry, cell analysis, or related research technologies.
Experience with account-based marketing, digital campaign execution, and business intelligence tools.

Responsibilities

Own the West Region field activation plan, priorities, and calendar in alignment with US Research Solutions marketing strategies and sales objectives.
Work with Sales Leadership and Regional Product Marketing to identify priority territories, customer segments, named accounts, applications, and whitespace opportunities.
Translate approved go-to-market strategies, value propositions, and commercial priorities into targeted territory programs and account-level actions.
Use account, territory, pipeline, and engagement insights to allocate field marketing resources and recommend local plan adjustments.
Lead local demand-generation activities that create and advance opportunities across academic, biopharma, biotechnology, government, and translational research customers.
Partner with Regional Product Marketing and Marketing Operations on audience acquisition and campaign execution aligned with West Region sales priorities.
Partner with Sales on timely follow-up of marketing-qualified leads, local opportunity creation, account engagement, and opportunity progression.
Monitor program performance, MQL conversion, and influenced pipeline, identifying gaps and corrective actions.
Activate approved promotions and commercial programs in the field and capture customer responses and competitive reactions.
Lead execution of regional events, workshops, webinars, roadshows, and local launch activities, including sales coordination, lead capture, and post-event follow-up.
Execute product-launch activation plans in priority territories and accounts using approved positioning, claims, content, and sales tools.
Partner with Sales to execute account-based marketing programs for named accounts using approved portfolio plays, offers, and value propositions.
Coordinate local channel or distributor programs where applicable and monitor their effectiveness.
Measure event and program outcomes, including engagement, opportunity creation, pipeline influence, and return on investment.
Enable Sales to use approved messaging, playbooks, battlecards, launch tools, and content in customer and account engagements.
Partner with Field Applications and Sales on customer workshops, workflow discussions, demonstrations, and other priority field programs.
Identify field enablement gaps, customer objections, and local content needs, and provide structured feedback to Regional Product Marketing and Marketing Operations.
Partner with Sales and Field Applications to engage local customers and selected KOLs in regional programs, events, reference activities, and peer-to-peer education.
Use approved marketing content and ensure field execution aligns with brand, quality, regulatory, and claims requirements.
Capture frontline customer needs, adoption barriers, competitive activity, wins and losses, and territory-level whitespace.
Translate account, opportunity, and territory insights into actionable input for business reviews, launch assessments, and regional planning.
Coordinate across Sales, Field Applications, Regional Product Marketing, and Marketing Operations to maintain clear priorities, ownership, and follow-through.