Field Marketing Manager- Public Sector (US)

CoreView

1d•Remote

About The Position

CoreView is hiring its first dedicated Public Sector Field Marketing Manager to open the Federal market and grow its existing US SLED business. The role owns the US public sector field marketing plan for FY27, with lead generation campaigns at its center. In SLED, the manager will build on CoreView’s established brand and installed base; in Federal, the manager will develop awareness, relationships, and a partner-led pipeline as CoreView enters the market following FedRAMP authorization. The manager will lead the FY27 public sector campaign calendar end to end, identifying and prioritizing campaigns and events, setting objectives and budgets, securing sponsorships and speaking opportunities, coordinating pre-event meeting booking, running on-site activities, and managing prompt follow-up and ROI reporting. The role also develops Federal brand positioning, supports joint programs with Microsoft Federal and public sector partners, expands SLED customer engagement, and advances thought leadership through events, media, and localized content. The position is remote within the United States, with candidates in the Washington, D.C. area preferred; the posting notes that D.C.-area candidates would be hybrid. Travel of up to 40% is expected.

Requirements

At least 7 years of B2B technology marketing experience, including at least 5 years focused on the US public sector.
Hands-on experience in both Federal and SLED markets, with a clear understanding of how each buys.
Demonstrated ability to build pipeline from field marketing, supported by shareable figures for pipeline, meetings, and ROI.
Demonstrated ability to build brand awareness for a vendor entering or growing in government.
Deep experience running public sector events, from sponsorship negotiation through booth, speaking, and hospitality programs.
Existing relationships with government event organizers, associations, and media, such as NASCIO, NASTD, GovRAMP, eRepublic, ACT-IAC, AFCEA, and GovExec.
Experience co-marketing with Microsoft, systems integrators, distributors, and contract vehicles such as Carahsoft.
Strong working knowledge of CRM and marketing automation tools, such as Salesforce and HubSpot, for campaign tracking and attribution.
Based in the United States and eligible to work in the US without sponsorship.
Willingness to travel up to 40%.

Nice To Haves

Experience launching a product after FedRAMP or GovRAMP authorization.
Background in cybersecurity, identity, or Microsoft 365 ecosystem marketing.
Familiarity with Zero Trust, CISA guidance, and Federal cybersecurity mandates.
Experience as the first public sector marketer at a growth-stage SaaS company.
Based in the Washington, D.C. metro area.

Responsibilities

Build CoreView’s Federal brand as a trusted Microsoft 365 governance, security, and resilience vendor for civilian and defense agencies.
Enhance and run the 90-day FedRAMP field launch through event presence, agency briefings, executive roundtables, and follow-up programs that generate meetings.
Position campaigns around Federal mandates and outcomes, including Zero Trust, identity security, operational resilience, and audit readiness.
Build a Federal contact base targeting 100+ decision-makers across 20+ agencies.
Work with Federal sales to create agency-specific account plans and campaigns.
Co-market with Microsoft Federal and systems integrators, including Accenture Federal, Deloitte, Booz Allen, Leidos, SAIC, and CGI Federal.
Run joint programs with identified go-to-market partners, contract vehicles, and resellers, including joint webinars and events to drive partner-sourced pipeline.
Defend and grow CoreView’s SLED leadership through state CIO, county, and local government communities.
Partner with customer marketing and account teams on expansion campaigns across existing SLED customers and CoreView offerings.
Turn SLED success stories into customer references, speaking opportunities, and peer-led content.
Secure speaking slots, panels, and media opportunities for CoreView experts at public sector events.
Brief content teams on public sector campaigns, use cases, and agency security guides, and localize materials for Federal and SLED audiences.
Run public sector media programs, such as eRepublic and GovExec, to grow awareness and audiences.
Coordinate with SDRs and sales teams on pre-event targeting, meeting booking, and post-event follow-up.
Own campaign tracking, lead-scan quality, budget management, and ROI reporting in CRM and marketing automation tools.
Report monthly to the VP Demand on pipeline, meetings, spend, and lessons learned.
Own the FY27 public sector campaign calendar end to end, identifying, attending, and running campaigns and events to maximize pipeline and brand return.
Review the current SLED campaign portfolio and decide what to keep, grow, or drop; add missing Federal campaigns, including ACT-IAC, GovExec, AFCEA, Microsoft Federal, and partner events.
Set campaign goals, budgets, and sales-resource needs; secure sponsorships, PR activity, booths, speaking slots, and follow-up cadence.
Build target-account lists with sales and SDRs and support meeting booking before and during campaigns.
Attend events in person, lead booth teams, host dinners and roundtables, and ensure lead scans include qualifying notes.
Run prompt post-event follow-up with SDRs, track MQLs, meetings, and pipeline, and report ROI within 30 days.