Marketing Manager, US Public Sector

Windward•Washington, DC

20h

About The Position

Windward is seeking a Marketing Manager to build and execute the company’s marketing and brand strategy across the U.S. federal, defense, intelligence, homeland security, and law-enforcement sectors. This strategic, hands-on role will strengthen Windward’s market position, develop mission-driven narratives, identify high-impact opportunities, and deliver programs that build credibility, engagement, and business growth. The Marketing Manager will work closely with the U.S. public-sector sales team, customers, partners, and external stakeholders. The role includes adapting Windward’s global brand strategy to the U.S. market, identifying opportunities informed by federal priorities and market developments, managing the company’s presence at key industry events, developing partnerships and thought leadership, creating content and sales-enablement materials, supporting executives and subject-matter experts, and managing agencies, vendors, budgets, and program performance.

Requirements

4–5 years of B2B or B2G technology marketing experience, including direct experience marketing to the U.S. federal government.
Proven experience building and executing brand and marketing strategies for complex technology or intelligence offerings.
Strong understanding of the U.S. government, defense, intelligence, or national-security ecosystem.
Experience planning and executing industry events, executive programs, partnerships, and thought-leadership initiatives.
Ability to identify market opportunities and turn them into focused, well-executed programs.
Strong positioning, messaging, storytelling, writing, and editing skills.
Ability to translate complex technology into clear mission value for executive, operational, and acquisition audiences.
Experience working closely with public-sector sales and business-development teams.
Strong project-management skills and ability to manage multiple initiatives, stakeholders, vendors, and deadlines.
Strategic mindset combined with a hands-on, accountable approach to execution.
Excellent communication, collaboration, and stakeholder-management skills.
Bachelor’s degree or equivalent professional experience.

Nice To Haves

Experience in defense technology, national security, intelligence, homeland security, maritime technology, or dual-use technology.
Experience marketing AI, data analytics, geospatial intelligence, cybersecurity, or decision-intelligence solutions.
An established network within the Washington, D.C. federal and defense-technology ecosystem.
Experience working in a high-growth technology company.
Experience managing a small team of marketing professionals.
Existing U.S. government security clearance or ability to obtain one, where relevant.

Responsibilities

Build and execute Windward’s brand and marketing strategy for the U.S. public sector.
Develop differentiated, mission-relevant positioning for government, defense, intelligence, and law-enforcement audiences.
Adapt Windward’s global brand strategy to the priorities, language, and operating realities of the U.S. market.
Identify marketing opportunities based on federal priorities, policy developments, budget cycles, geopolitical events, mission requirements, and competitive activity.
Own Windward’s presence at defense, intelligence, maritime, national-security, and federal-technology events.
Plan and execute conferences, trade shows, executive roundtables, briefings, speaking engagements, webinars, and partner events.
Identify and develop collaborations with technology partners, government contractors, industry associations, research organizations, media, and other influential stakeholders.
Build thought-leadership programs and content related to Maritime AI, maritime domain awareness, national security, illicit activity, sanctions enforcement, and operational decision-making.
Develop executive content, reports, briefs, presentations, customer stories, event materials, and sales-enablement assets.
Support executives and subject-matter experts with messaging, speaking opportunities, and external engagements.
Manage external agencies, vendors, event partners, budgets, and program performance.