Senior Industry Solutions Marketing Manager, Public Sector

Omnissa • Atlanta, GA

1d

About The Position

The Senior Industry Solutions Marketing Manager, Public Sector owns the vertical marketing strategy and go-to-market execution for Omnissa's U.S. Federal and State, Local & Education (SLED) markets. The role brings deep Public Sector expertise and connects Omnissa's product and solution strategy to the needs, buying dynamics, priorities, and growth opportunities of Federal and SLED customers.

Within Solutions Marketing, the role partners closely with Product Marketing, Demand Generation, Field Marketing, Corporate Communications, Web and Design, Sales, Partners, and Public Sector leadership. The marketing business owner for the vertical evaluates market opportunities, prioritizes marketing focus, builds integrated programs, coordinates cross-functional execution, and measures impact on pipeline, opportunity creation, and ARR. The role spans market assessment and customer understanding through go-to-market strategy, program design, field activation, and measurement of business results.

Requirements

• 10+ years of B2B technology marketing, solutions marketing, industry marketing, product marketing, field marketing, or related go-to-market experience.
• Significant experience in U.S. Federal and/or SLED technology markets.
• Deep understanding of how government organizations evaluate, procure, deploy, and expand enterprise technology.
• Strong knowledge of Federal and SLED buying cycles, procurement practices, budget dynamics, partner ecosystems, and market structures.
• Experience developing vertical or market strategies and carrying them through cross-functional execution.
• Exceptional messaging, storytelling, and content strategy skills, including the ability to translate complex technical concepts into compelling customer narratives.
• Sound editorial judgment in evaluating, shaping, and improving AI-assisted and human-generated content.
• Ability to evaluate market opportunities, prioritize investments, design integrated marketing programs, and connect marketing activity to pipeline and revenue outcomes.
• Experience working closely with enterprise or Public Sector sales organizations and translating business priorities into marketing programs.
• Strong understanding of demand generation, account-based marketing, pipeline management, customer expansion, and enterprise sales cycles.
• Ability to work with ARR, pipeline, opportunity, account engagement, conversion, and campaign-performance data and use it to guide decisions.
• Strong cross-functional leadership skills and ability to drive execution across teams without direct reporting authority.
• Strong executive communication and presentation skills.

Nice To Haves

• Experience across both U.S. Federal and SLED technology markets.
• Experience in endpoint management, digital workspace, EUC, cybersecurity, enterprise SaaS, cloud, or adjacent enterprise technology markets.

Responsibilities

• Develop and own annual and quarterly marketing strategies for Federal and SLED, aligned with Public Sector sales priorities, revenue goals, market opportunities, and Omnissa's overall business strategy.
• Evaluate market opportunities across Federal and SLED segments, agencies, customer types, use cases, and solution areas, and recommend where to focus marketing investment.
• Build differentiated go-to-market strategies for Federal and SLED based on customer needs, buying cycles, procurement models, regulatory requirements, budget dynamics, and partner ecosystems.
• Develop a deep understanding of Public Sector customers, including their technology priorities, operational challenges, decision-making processes, security requirements, purchase drivers, and adoption barriers.
• Translate Omnissa's platform, products, and capabilities into relevant Public Sector value propositions, use cases, audience strategies, campaign themes, and sales plays.
• Design integrated marketing programs that create, accelerate, and expand business opportunities across priority agencies, accounts, and market segments.
• Partner with Demand Generation to define target audiences, campaign strategy, offers, activation plans, and success metrics for Public Sector programs.
• Partner with Field Marketing and Public Sector sales teams on account-based programs, executive engagement, strategic account initiatives, regional programs, and industry events.
• Partner with Product Marketing on positioning, launches, competitive differentiation, solution messaging, and translating product capabilities into Federal and SLED market opportunities.
• Partner with Corporate Communications, Web, Digital, Creative, and Content teams to develop customer experiences, market narratives, thought leadership, and assets that support the go-to-market plan.
• Develop and refine vertical-specific messaging, positioning, and market narratives, applying editorial judgment to ensure content, thought leadership, campaigns, and customer-facing assets are clear, differentiated, audience-relevant, and aligned with business objectives.
• Work with partner and channel teams to incorporate government resellers, systems integrators, distributors, technology partners, and other ecosystem participants into the Public Sector strategy.
• Build and strengthen Public Sector customer advocacy by identifying customer stories, references, case studies, speaking opportunities, and other forms of customer participation.
• Maintain knowledge of Federal and SLED market trends, procurement and budget cycles, and security and compliance requirements such as FedRAMP, GovRAMP, CMMC, and Zero Trust.
• Establish measurable goals for Public Sector marketing and track performance across ARR, pipeline, opportunity creation, marketing-sourced and marketing-influenced pipeline, account engagement, pipeline progression, and related business metrics.
• Partner with Sales Operations, Revenue Operations, Sales leadership, and marketing teams to identify pipeline gaps and growth opportunities, then adjust programs, audiences, investments, and priorities based on performance.
• Develop regular reporting on Public Sector marketing performance and communicate priorities, results, risks, and opportunities to marketing and business leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed