Marketing Manager - Industry & Solutions

Premier NX•Mahwah, NJ

4h•Remote

About The Position

Premier NX is looking for a versatile, high-impact Marketing Manager (Generalist) to spearhead our industry-focused marketing efforts. This role requires a strategic "Industry Marketer" who understands how to bridge the gap between complex B2B services and the specific pain points of mid-market leaders. The mission is to help companies get "unstuck" from the "Muddy Middle" by positioning Premier NX's tech-enabled enterprise capabilities across core service pillars. The Marketing Manager will own the end-to-end marketing lifecycle for specific target industries—including Food & Beverage, Financial & Insurance, healthcare, and Wellness—driving both brand authority and inbound demand.

Requirements

5+ years of B2B marketing experience, with at least 3 years specifically marketing to the U.S. market (or 5 years within the broader North American market).
Proven track record in "Industry Marketing"—you know how to speak the language of specific sectors (e.g., Financial Services, Healthcare, or Wellness).
Strong proficiency in product marketing (positioning/messaging) and portfolio marketing (managing multiple service lines).
Hands-on experience with demand generation, content strategy, and social media management.
A deep understanding of the B2B buying cycle, long-form sales lead times, and account-based marketing principles.
Exceptional writing and storytelling skills; ability to take complex tech-enabled services and make them human-centered and accessible.
Must be based in Canada and capable of working effectively in North American time zones.

Nice To Haves

Familiarity with Zoho CRM and HubSpot (specifically for forms/lead capture) is a major plus.

Responsibilities

Develop deep subject matter expertise in target verticals.
Translate Premier NX’s service pillars into compelling value propositions that resonate with B2B decision-makers.
Manage the "marketing mix" for our suite of services, ensuring consistent messaging across different buyer personas and industry segments.
Design and execute multi-channel campaigns (email, SEO, SEM) to drive high-quality inbound leads and nourish the sales pipeline.
Lead the creation of high-value content, including white papers, case studies, and "social proof" assets that demonstrate our success in helping companies scale.
Manage the Premier NX professional social presence, focusing on LinkedIn to build thought leadership and community engagement within our target industries.
Create the toolkits, pitch decks, and collateral necessary for the sales team to effectively communicate our "unstuck" POV to mid-market prospects.