Industry Marketing Specialist

UL Solutions•Northbrook, IL

2d•$65,000 - $75,000•Hybrid

About The Position

UL Solutions is seeking an Industry Marketing Specialist to lead marketing execution for the Built Environment portfolio. This role partners closely with sales, product, and subject‑matter experts to deliver buyer‑centric campaigns, support service launches, and equip sales teams with impactful enablement tools that drive demand. The role contributes strategically to industry storytelling, buyer journey design, ensuring alignment across campaigns, content, and channels. The Industry Marketing Specialist monitors performance, derives actionable insights, and continuously optimizes programs to improve engagement, pipeline influence, and business outcomes across Built Environment solutions.

Requirements

Bachelor of Science/Bachelor of Arts degree in marketing, communication or related field, plus generally more than two years of experience.
Strong writing and presentation skills.
Collaboration Basic project planning and management.
Customer-centric orientation.
Interviewing.
Budget tracking.
Analytical skills.
Strong analytical and strategic thinking with a results-driven mindset.
Proven project management skills with the ability to manage multiple priorities effectively.
Clear, persuasive communicator with strong presentation skills and stakeholder influence.
Highly collaborative, with experience working across cross‑functional and global teams.
Proactive, adaptable, and responsive to evolving business needs.
Solid understanding of the marketing mix, including pricing, positioning, and execution.
Proficient in Microsoft Office and a broad range of internal communication tools.
Demonstrates high integrity with a strong commitment to compliance and ethical standards.

Responsibilities

Supports efforts to define the market opportunity for an industry and the corresponding competitive positioning, messaging, routes to market, target buyers, buying cycle and more. Helps enable monitoring of industry trends and efforts to complete competitive analysis for growth opportunities and impending risks.
Supports campaign planning and proactively measures the impact of thought leadership, content development, demand creation and sales enablement efforts.
Helps coordinate launch plans, content activation, promotions, development of sales content/tools and other activities that contribute to overall demand creation.
Supports measurement and reporting efforts. Helps map out the customer buying process.
Contributes to efforts for creation and ongoing maintenance of industry-specific buyer personas and helps identify target accounts within the industry.
Supports collaboration with a formal sales enablement function and product/solution specialists, i.e..., cyber, Global Market Access (GMA), sustainability and functional safety, on a well-defined sales enablement plan.
Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices.
Contributes to business success by performing other tasks as required.