Industry Product Marketing Manager

Intapp • Palo Alto, NY

4d • Hybrid

About The Position

Intapp (NASDAQ: INTA) is seeking an analytically minded, strategic storyteller to join its Portfolio and Industry Product Marketing team. The Industry Product Marketing Manager will be responsible for building Go-to-Market (GTM) positioning, industry narratives, and thought leadership to drive growth across Intapp's five key verticals: legal, accounting and consulting, private capital markets, investment banking and advisory, and real assets. This role involves translating complex industry questions and trends into structured analysis, clear points of view, and executive-level market assets. As this is a relatively new function, the ideal candidate will be excited to help establish it, driving results and owning outcomes end-to-end. This is an individual contributor role reporting to the VP of Portfolio and Industry Marketing, with close collaboration with Industry Marketing Directors, Solution PMMs, Industry Principals, Marketing, and Sales teams.

Requirements

• 4+ years of total professional experience, including a minimum of 1-2 years at a management consulting firm. The balance may come from a corporate strategy, product or industry marketing, or a comparable analytical role in one of Intapp’s five verticals.
• Strategic thinking and analytical horsepower. Demonstrated ability to structure ambiguous problems, build an argument from evidence, pressure-test logic, and synthesize a clear recommendation.
• Strong storytelling and executive-level messaging skills to ensure content resonates with senior executive audience.
• Results-driven and self-directed, comfortable owning a workstream end to end in a fast-moving environment with limited direction.
• Intellectual curiosity about the investment and professional services industries and how AI is reshaping them.
• Highly collaborative, with the ability to work through influence across a matrixed organization.
• Interest in AI, enterprise B2B software, and go-to-market strategy.
• Willingness to travel up to 15% for industry events and team moments.
• Bachelor's degree required.

Nice To Haves

• MBA preferred.
• Direct experience in one of our verticals is a plus but not required.

Responsibilities

• Help build industry GTM positioning, narratives, and content.
• Help build and maintain the industry bill of materials across verticals, partnering with Solution PMMs: vertical sales plays, executive pitch decks, use case libraries, vision demos, and competitive positioning that drive pipeline and improve win rates.
• Translate platform capabilities and competitive intelligence into vertical-specific value propositions and a cohesive portfolio story, rather than disconnected product narratives.
• Develop industry positioning and content for intapp.com, partnering with Solution PMMs, web and brand teams.
• Help create the GTM messaging, keynote presentations, and demos for Intapp's customer conference and key industry events (e.g., ILTACON, IPEM).
• Analyze industry trends impacting our GTM positioning and messaging.
• Help build bold, differentiated thought leadership.
• Help create Intapp’s proprietary data and insights program, leveraging aggregated and anonymized operational data across our products to develop differentiated thought leadership, industry benchmarks, and market intelligence.
• Design and execute primary and secondary research that underpins Intapp's industry thought leadership, including survey design, competitive and market analysis, and synthesis of third-party research from sources such as Gartner, Forrester, McKinsey, industry publications, etc.
• Draft and co-author prescriptive whitepapers, POV essays, research reports, and blogs, working with Industry Marketing Directors and senior subject matter experts.
• Develop and evolve Intapp's Firm AI maturity model, benchmarking how firms are adopting best-practice AI use cases across the functional areas that drive business development, risk and compliance, and profitability.
• Structure ambiguous problems into clear frameworks, develop and test hypotheses, and synthesize recommendations that shape how firm leaders think about their own firm’s futures.
• Help build the operating model that scales our industry content.
• Manage the production cadence across authors, editorial, reviewers, and distribution, keeping timelines and dependencies visible.
• Establish the templates, asset libraries, and standards that let industry content scale and get reused across verticals.
• Help establish the operating rhythm for a new function, building the repeatable processes that let it run and scale as the team grows.
• Track content and asset performance, and feed what you learn back into the next cycle.

Benefits

• Professional development opportunities supported by a community of experienced professionals.
• Reimbursement for training and continuing education.
• Modern, open offices designed to inspire creativity and collaboration.
• Complimentary lunches and fully stocked kitchens.
• Comprehensive wellness and flexible time off programs.
• Family-formation benefits and support.
• Paid volunteer time off.
• Donation matching program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level