Demand Generation Manager - Public Sector

Hyland•,

1d•$132,000 - $148,000•Remote

About The Position

The Lead Demand Generation Manager (Public Sector) is responsible for developing and executing integrated demand generation strategies that create, accelerate, and measure pipeline growth within assigned regions, industries, or market segments. This role owns end-to-end demand generation planning and performance — utilizing digital campaigns, ABM, webinars, nurture programs, partner programs, SDR alignment, content activation, and field marketing integration. The role is accountable for pipeline performance, forecasting, optimization, and revenue impact while serving as a strategic advisor and thought leader across the marketing organization.

Requirements

Bachelor's degree or equivalent experience — with eight or more years of B2B marketing experience and three or more years of experience in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM
Proven success partnering with Sales to achieve pipeline and revenue goals — with demonstrated experience building quarterly and annual pipeline generation plans, proactively identifying risks and opportunities, and operating with full accountability for measurable pipeline contribution and business outcomes
Experience using marketing automation, CRM, analytics, and digital marketing technologies — with the ability to establish KPIs and reporting frameworks to measure demand generation effectiveness and drive optimization through testing, experimentation, and data-driven decision making
Strong communication, project management, analytical, and stakeholder management skills — with the ability to present performance insights and recommendations to sales and marketing leadership and operate as a trusted advisor on issues and trends across the marketing organization
Experience designing and executing integrated demand programs — utilizing digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions while leveraging AI-enabled tools and automation to improve efficiency, scale, and performance

Nice To Haves

Experience leveraging AI and automation tools to improve marketing effectiveness — with demonstrated ability to activate marketing tactics across the buyer journey to generate and accelerate opportunities and deploy and optimize campaign playbooks in partnership with Global Campaigns and internal stakeholders
Demonstrated experience operating as an innovative thought leader — contributing significantly to the overall growth and quality of a marketing department through knowledge sharing and coaching on current best practices and market trends
Experience mentoring, coaching, and developing other team members — with the ability to provide structured feedback to leadership on team capabilities and contribute to a culture of continuous learning and improvement
Experience participating in pipeline reviews, forecast discussions, account planning, and quarterly business reviews — with the ability to collaborate across Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing to maximize pipeline performance
Familiarity with ABM strategies and partner programs — with experience aligning marketing investments with business priorities in partnership with Sales counterparts, SDRs, Account Executives, and Partner teams in a global or high-growth B2B environment

Responsibilities

Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives — owning demand strategy for assigned regions, industries, or market segments while building quarterly and annual pipeline generation plans, proactively identifying risks and opportunities, and operating with full accountability for measurable pipeline contribution and business outcomes.
Design and execute integrated demand programs — utilizing digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions while partnering with Global Campaigns and internal stakeholders to deploy and optimize campaign playbooks and leveraging AI-enabled tools and automation to improve efficiency, scale, and performance.
Activate marketing tactics across the buyer journey to generate and accelerate opportunities — partnering directly with Sales counterparts, SDRs, Account Executives, and Partner teams to align marketing investments with business priorities while participating in pipeline reviews, forecast discussions, account planning, and quarterly business reviews.
Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams to maximize pipeline performance — monitoring pipeline health and recommending actions to improve performance and conversion rates while establishing KPIs and reporting frameworks to measure demand generation effectiveness.
Drive optimization through testing, experimentation, and data-driven decision making — presenting performance insights and recommendations to sales and marketing leadership while operating as a trusted advisor on issues and trends and providing consulting services leveraging expertise and significant best practice knowledge.
Operate as an innovative thought leader — contributing significantly to the overall growth and quality of the department through knowledge sharing and coaching on current best practices and market trends while mentoring, coaching, training, and providing feedback to team members and leadership.