Senior Product Marketing Manager

Nectar • Palo Alto, CA

3d • Hybrid

About The Position

Nectar is building an AI-native social operating system for social commerce, helping brands build relationships with their communities through social interactions and personalized experiences. Founded by former Meta product and engineering leaders, the company has raised over $30 million and works with brands including Oura Health, Caraway, e.l.f. Cosmetics, Kosas, and OLIPOP.

The Senior Product Marketing Manager will own positioning, messaging, and go-to-market strategy for Nectar’s platform, reporting directly to the VP, GTM. This high-impact role will help shape the product marketing function as the company scales. The manager will collaborate with sales, product, and leadership to communicate Nectar’s value, launch new capabilities, and strengthen its competitive positioning.

Requirements

• 4–7 years of product marketing experience, ideally in B2B SaaS.
• Experience owning positioning and messaging for a product or product line.
• Strong experience partnering with sales teams to build sales enablement programs.
• Ability to conduct competitive analysis and translate insights into actionable positioning and strategy.
• Excellent writing, communication, and storytelling abilities.
• Comfort operating in ambiguous environments and building new functions in a fast-moving startup.
• Strong collaboration skills across product, sales, and leadership teams.

Nice To Haves

• Experience in martech, social media platforms, or commerce-related software.
• Experience working at a company through a Series A or Series B growth phase.
• Experience launching AI-powered products or technical platforms.
• Background working closely with enterprise sales teams.

Responsibilities

• Develop and refine Nectar’s positioning and messaging for enterprise, mid-market, and emerging-brand customer segments.
• Build and maintain competitive intelligence programs, including sales battle cards and differentiation narratives.
• Own product launches end to end, from positioning and naming through internal enablement and launch campaigns.
• Create sales enablement materials, including pitch decks, one-pagers, case studies, and ROI calculators.
• Partner with sales to understand buyer personas, refine the ideal customer profile, and improve win rates.
• Synthesize customer feedback, competitive trends, and market insights to inform product strategy and roadmap decisions.
• Support company storytelling and fundraising efforts with compelling market narratives and positioning.

Benefits

• Competitive compensation and early equity.
• Health, vision, and dental benefits.
• 401(k) match.
• Hybrid work schedule: four days in the office, with three flex remote days per quarter after three months.
• $1,000/month housing stipend for living near the office.
• $50/month mobile stipend.
• $50/month internet stipend for remote employees.
• Commuter benefits, including a train stipend or Palo Alto parking permit reimbursement.
• Free lunch in the office.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed