Senior Product Marketing Manager, Supplier

Remarcable, Inc.•Chicago, IL
•$120,000 - $150,000

About The Position

Remarcable is hiring a Senior Product Marketing Manager to help build the go-to-market approach for products serving distributors. This is a foundational role that will help determine the target customers, the problems Remarcable should address, and how the company communicates its value. The role works closely with product, engineering, sales, supplier success, leadership, and distributor customers. It requires developing a strong understanding of distributor operations, including branches, counter staff, outside sales, and margins.

Requirements

  • At least 5 years of product marketing experience, ideally in B2B SaaS or a technical product.
  • Experience helping take at least one product from zero to one, including early discovery, initial positioning, and first paying customers; ability to reflect on what could have been done differently.
  • Comfort working amid ambiguity, finding answers, making decisions, and adjusting as needed.
  • Strong writing and speaking skills, including the ability to explain complex workflows in clear language tailored to a specific audience.
  • Business acumen and ability to discuss pricing, margin, and ROI with an owner or CFO.
  • Experience working closely with Product, Sales, and leadership to agree on a plan and deliver it.
  • Self-starter drive, solid project management, and a bias for action.

Nice To Haves

  • Experience in wholesale distribution, electrical or plumbing supply, or construction.

Responsibilities

  • Visit distributor branches and main offices; conduct customer discovery with distributor owners, operations leaders, inside and outside sales teams, and counter staff; and relay findings to Product.
  • Define the ideal customer and buyer, including which distributors to serve first based on size, trade, and current sales practices.
  • Develop positioning and messaging for new distributor products from the ground up, using language that resonates with partners.
  • Shape pricing and packaging with leadership, test proposals with early customers, and refine them based on market feedback.
  • Plan and run initial beta and early-access programs, launch plans, and release messaging.
  • Partner with Sales to create the initial sales playbook, including the pitch, demo flow, objection handling, and discovery questions, and enable sales representatives.
  • Develop early customer proof through pilots with clear success measures, case studies, and metrics relevant to distributors, such as orders handled, disputes avoided, and time saved at the counter.
  • Map the distributor technology competitive landscape, including ERPs, ecommerce platforms, and homegrown tools, and clarify Remarcable's positioning.
  • Work with the partnerships team and industry groups such as NAED to build Remarcable's presence in distribution.
  • Travel at least 25% of the time for distributor visits, trade shows, and internal events.
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