Senior Product Marketing Manager, Supplier

Remarcable, Inc.•Austin, TX
•$120,000 - $150,000

About The Position

Remarcable is hiring a Senior Product Marketing Manager to help build and launch its go-to-market strategy for distributor-focused products. This is a foundational role: the person will help determine the target customers, the problems Remarcable should address, and how the company communicates its value. They will work closely with product, engineering, sales, supplier success, leadership, and distributor customers, developing the products, positioning, and programs while learning the distributor business in depth.

Requirements

  • At least 5 years of product marketing experience, ideally in B2B SaaS or a technical product.
  • Experience helping take at least one product from zero to one, including early discovery, initial positioning, and the first paying customers; ability to explain what you would do differently.
  • Comfort working amid ambiguity, finding answers, making decisions, and adjusting as needed.
  • Strong writing and speaking skills, including the ability to explain complex workflows in clear language tailored to a specific audience.
  • Business acumen, including the ability to discuss pricing, margin, and ROI with an owner or CFO.
  • Experience working cross-functionally with Product, Sales, and leadership to align on plans and deliver work.
  • Self-starter drive, solid project management, and a bias for action.

Nice To Haves

  • Experience in wholesale distribution, electrical or plumbing supply, or construction.

Responsibilities

  • Visit distributor branches and main offices and conduct customer discovery with distributor owners, operations leaders, inside and outside sales teams, and counter staff; share findings with Product.
  • Define the ideal customer profile and buyer, including which distributors to serve first by size, trade, and selling approach.
  • Develop positioning and messaging for new distributor products from the ground up, using language that resonates with partners.
  • Shape pricing and packaging with leadership, test them with early customers, and refine them based on market feedback.
  • Plan and run initial launches, including beta and early-access programs, launch plans, and release narratives.
  • Partner with Sales to create the first sales playbook, including pitch, demo flow, objection handling, and discovery questions, and enable sales representatives.
  • Develop early customer proof through pilots with clear success measures, case studies, and metrics relevant to distributors, such as orders handled, disputes avoided, and counter hours saved.
  • Map competing distributor technologies, including ERPs, ecommerce platforms, and homegrown tools, and articulate Remarcable's position.
  • Work with the partnerships team and industry groups such as NAED to build Remarcable's presence in distribution.
  • Travel at least 25% of the time for distributor visits, trade shows, and internal events.
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