Sr Product Marketing Manager - Security & Compliance

Rightworks LLC•Nashua, NH

1d•$140,000 - $165,000•Hybrid

About The Position

Rightworks is seeking a Senior Product Marketing Manager to serve as the market expert and strategic product marketing lead for its security and compliance portfolio. Reporting to the Director, Product Marketing, this senior individual contributor role sits at the intersection of market intelligence, product strategy, and go-to-market execution. The role requires deep understanding of cybersecurity trends, regulatory and compliance requirements, and the business challenges and buying decisions that drive investment in data security and compliance solutions. The position owns both inbound and outbound product marketing. It brings market, customer, competitive, and regulatory insights into product strategy, roadmap, and investment decisions. It also translates complex security capabilities and compliance requirements into value propositions, positioning, messaging, pricing and packaging, go-to-market strategies, and enablement. The role serves as a trusted subject matter expert and strategic advisor to Product, Sales, Marketing, Customer Success, and other cross-functional teams. This is a hybrid position requiring three days per week (Tuesday, Wednesday, and Thursday) at Rightworks’ headquarters in Nashua, New Hampshire. The role is open to U.S. citizens or permanent residents authorized to work in the United States; visa sponsorship and relocation are not offered. Applications from residents of California, Hawaii, and Alaska cannot be accepted.

Requirements

At least 7 years of B2B product marketing experience, preferably in cybersecurity, security, compliance, cloud, or other complex technology markets.
Demonstrated cybersecurity domain expertise and ability to translate technical capabilities into compelling business value.
Experience working in or marketing to highly regulated industries, with understanding of their security, privacy, and compliance needs.
Working knowledge of major cybersecurity and compliance frameworks, including NIST CSF, HIPAA, GLBA/FTC Safeguards Rule, PCI DSS, SOC 2, and CMMC.
Ability to lead inbound and outbound product marketing, from market insights and product influence through commercialization and enablement.
Experience with market research, customer insights, competitive intelligence, and win/loss analysis.
Strong experience developing value propositions, positioning, and messaging for complex B2B technology.
Experience developing or influencing pricing and packaging strategy.
Proven success developing go-to-market strategies and partnering cross-functionally to bring products and solutions to market.
Exceptional strategic, analytical, and communication skills, including the ability to influence senior stakeholders and communicate with technical, business, and executive audiences.
Must be a U.S. citizen or permanent resident authorized to work in the United States; visa sponsorship is unavailable.
Applicants must not reside in California, Hawaii, or Alaska.

Nice To Haves

Experience marketing cybersecurity solutions across multiple regulated industries, particularly accounting, financial services, and healthcare.
Experience with SaaS, cloud, managed security, or managed technology solutions serving SMB and mid-market customers.
Cybersecurity education or credentials such as CISSP, CISM, or CompTIA Security+.

Responsibilities

Serve as the market expert for security and compliance, understanding cybersecurity trends, buyer needs, regulatory requirements, and opportunities across highly regulated industries.
Own inbound and outbound product marketing strategy, bringing market, customer, and competitive insights into product decisions and translating them into go-to-market strategies and actionable recommendations for industry-specific positioning and buyer messaging.
Lead market research, Voice of the Customer, win/loss analysis, and competitive analysis; identify opportunities and partner with Product to influence roadmap priorities and strengthen differentiation.
Emphasize customer outcomes including risk reduction, regulatory readiness, business continuity, and data protection.
Develop value propositions, positioning, and messaging that translate complex security and compliance capabilities into clear customer and business value.
Maintain expertise in relevant security and compliance frameworks and understand how requirements and buyer needs vary by industry.
Lead pricing and packaging strategy using customer value, market insights, competitive intelligence, and business objectives to inform recommendations.
Partner with Growth Marketing and Sales to establish measures for awareness, pipeline, adoption, and revenue impact.
Develop and lead go-to-market strategies for new products, capabilities, and offers, including target audiences, positioning, messaging, commercialization, and success measures.
Serve as a subject matter expert and strategic partner across Product, Sales, Marketing, and Customer Success, providing insights, messaging, competitive guidance, and tools to help teams take solutions to market.
Develop sales enablement resources, including competitive battlecards, buyer personas, objection-handling guidance, and customer use cases.