Senior Product Manager, Growth

Novellia•New York, NY

3d•Remote

About The Position

Novellia is seeking a Senior Product Manager, Growth, to own the patient’s first experience with the product and drive patient acquisition, activation, engagement, and retention. The role focuses on onboarding, referrals, community, and trust, and works with a growing cross-functional team dedicated to the patient product. The position reports to the CTO, with a potential path to reporting to the Head of Product as the team grows. The Senior Product Manager will partner with UX, Engineering, Design, Data, and Commercial stakeholders to turn growth experiments into lasting product improvements. The role owns the patient growth funnel, improves onboarding and record connection, develops referral and community programs, and ensures growth initiatives maintain patient trust. It also involves using analytics, research, and support signals to prioritize work, communicating results and tradeoffs, and aligning patient growth with customer needs and product direction.

Requirements

At least 5 years of product management experience, with a track record of growing consumer products; health-tech experience is ideal.
Hands-on growth experience across acquisition, activation, or retention, with examples of metrics improved and how they were moved.
Strong product analytics skills and experience building data-driven features and measuring outcomes in collaboration with a Data team.
Experience with funnel, cohort, and retention analysis, and defining success metrics before a feature ships.
Experience with Mixpanel or Amplitude; SQL proficiency is preferred.
Experience designing and running experiments such as A/B tests, holdouts, and staged rollouts, and interpreting results rigorously.
Experience with referral programs, onboarding flows, community building, or lifecycle messaging such as email, push, or in-app messaging.
Ability to write clear PRDs that Design and Engineering can build from with minimal back-and-forth, while balancing engineering capacity and ambitious goals.
Ability to conduct user research independently, including interviews, usability tests, and surveys, and translate findings into prioritized decisions.
Familiarity with web and mobile (iOS and Android) release cycles and platform constraints.
Passion for changing how patients manage diagnoses, consume health data, and take control of treatment journeys.
Excellent collaboration and communication skills with Design, Engineering, and non-technical partners.
Comfort with ownership and ambiguity in a fast-paced, remote environment.

Nice To Haves

Early-stage startup experience from seed through Series B, including helping create processes.
Experience with trust and safety, identity verification, or privacy in a consumer or healthcare product.
Exposure to healthcare interoperability standards or structured health data, such as FHIR, claims, or EHR, and understanding of data quality and completeness challenges.

Responsibilities

Own the patient growth funnel from first visit through connected records and active, returning use; set targets and drive results.
Redesign onboarding and record connection flows to reduce time to first value and increase activation.
Build and scale referral and community programs, including patient advocates and condition-specific communities.
Partner with Engineering and Design on product trust and safety, including identity verification, abuse prevention, and privacy controls.
Run a consistent cadence of experiments by forming hypotheses, defining KPIs and success metrics, conducting tests, shipping quickly, and making data-informed decisions.
Improve retention and engagement by turning product analytics, user research, and support signals into prioritized product bets.
Align patient growth with customer project needs and the product vision in partnership with commercial stakeholders.
Clearly communicate results, learnings, and tradeoffs to leadership and cross-functional partners.