Senior Product Manager, Member Growth

Wider Circle

About The Position

Wider Circle is seeking a Senior Product Manager, Member Growth to own the journey from lead to enrolled and engaged member. The role builds and manages a unified member journey across lead channels, along with the automation that turns leads into booked visits. The Senior Product Manager reports to the VP of Product and collaborates with channel leads, care navigators, and marketing, engineering, and data teams. The position focuses on growing acquisition, activation, and re-engagement, including marketing automation and AI-driven outreach by voice and SMS. It also owns channel conversion and customer acquisition metrics, runs rapid experiments, shapes member offers and messaging, and ensures outreach complies with TCPA and health plan marketing rules.

Requirements

At least 4 years in product roles owning growth funnels end to end.
Experience building lead-to-enrollment automation in healthcare, ideally including AI or voice agents.
Strong data skills, including defining metrics, conducting independent analysis with SQL, and reasoning about CAC and ROAS.
Experience running A/B tests in a product growth setting.
Comfort building with AI and shipping small iterations.
Ability to work credibly with executives, frontline call center staff, and field teams.
Motivation to serve underserved, low-income older adults.

Nice To Haves

Experience with Medicare, Medicaid, D-SNP, or dual-eligible populations.
Experience with products that blend digital tools with human-delivered services.
Lifecycle or product marketing background.
Experience being held to enrollment or revenue goals.

Responsibilities

Own the full funnel from lead through live contact, scheduled and completed visit, enrollment, and billable status; set acquisition, activation, and re-engagement strategy.
Build marketing automation and AI-driven voice, SMS, and nurture outreach to qualify leads and book visits quickly.
Unify the member journey across channels and new partners and integrate it with the care platform.
Run experiments with operations, marketing, engineering, and data channel teams; review results weekly and determine whether to continue, change, or stop experiments.
Work with marketing and agencies to shape the offer and messaging, segmenting outreach by plan, channel, and member group.
Own channel conversion and CAC metrics, maintain a weekly scorecard, and serve as leadership’s go-to resource on top-of-funnel growth.
Work with the compliance lead to ensure compliance with TCPA and health plan marketing rules.