Product Manager - Growth

Brigit•New York, NY

20h•$115,000 - $150,000

About The Position

Brigit is a holistic financial health company that creates transparent, fair, and simple financial products to help members spend wisely, avoid unfair fees, build credit, and improve their financial future. The Product Manager will join the Growth pod, which focuses on converting free users into activated, paying subscribers by improving the early user journey. The role owns key parts of the activation funnel and drives measurable improvements through experimentation, iteration, and collaboration with cross-functional partners. It is suited to a product manager with strong execution skills who enjoys working with data-rich funnels and delivering user-centric mobile experiences.

Requirements

At least 2 years of consumer product management experience, with a focus on growth and/or retention.
Experience working with a consumer mobile app.
Experience working with funnels, conversion metrics, and experimentation.
Strong analytical skills and comfort using qualitative and quantitative insights to guide decisions.
Ability to execute independently within a defined problem space.
Clear and effective communication skills and the ability to collaborate across teams.

Nice To Haves

Experience working in a highly regulated industry.

Responsibilities

Own and improve the onboarding and activation funnel to increase activation rates.
Improve key activation inputs, including bank and payroll connection and approval-to-activation conversion.
Design and run experiments focused on early lifecycle impact, especially Day 1, while considering longer-term outcomes.
Own growth-related features such as bank connect, payroll connect, non-activated user experiences, and referral UX.
Support referral and promotional initiatives that increase low-CAC activations.
Partner with Design, Engineering, Analytics, Marketing, and adjacent product teams to deliver growth initiatives.