Product Manager, Growth

Bobbie

7h•$126,245 - $175,000•Remote

About The Position

Bobbie is seeking a Product Manager to join the core team responsible for its end-to-end digital customer journey. Reporting to the Director of Product Management, DTC Growth, this role owns growth initiatives across the funnel, including landing pages, product detail pages, cart, checkout, subscriptions, personalization, and AI-powered experiences. The Product Manager turns customer and business problems into hypotheses, experiments, and shipped experiences that help parents discover, choose, and stay with Bobbie while driving measurable business growth. The role combines hands-on product work with a forward-looking view of customer expectations, technology, AI, commerce, and digital discovery. The Product Manager partners closely with cross-functional teams, uses customer behavior and data to identify friction, and continuously seeks opportunities to make Bobbie’s digital experience smarter, more personalized, and scalable.

Requirements

Extensive experience in product management, digital product, ecommerce, or similarly hands-on roles, with a track record of shipping experiences that delivered meaningful customer and business outcomes.
Deep growth and experimentation experience, including understanding ecommerce funnels and converting customer problems into hypotheses, experiments, impact measurement, and follow-up actions.
Strong analytical instincts and comfort analyzing conversion rate, average order value, funnel progression, checkout, and subscription performance using tools such as Google Analytics, Fullstory, or similar.
Strong product and customer judgment, including the ability to think in problems rather than features and determine when to research, test, or build.
Technical and design fluency to work closely with Engineering and Design, understand constraints and tradeoffs, participate in solution design, and engage in implementation details as needed.
Curiosity about AI, emerging technology, personalization, subscription commerce, SEO/AEO, and changing customer behaviors, with the ability to distinguish meaningful shifts from passing trends.
Exceptional cross-functional partnership, clear communication, and ability to move work forward across Engineering, Design, Data, Brand, Creative, Lifecycle, Customer Care, and Marketing.
Comfort working quickly amid ambiguity; proactive, low-ego, able to create structure, move with urgency, stay close to details, and think beyond immediate tasks.

Nice To Haves

Familiarity with Figma and Asana.
Experience in CPG, subscription commerce, regulated categories, Shopify, or Recharge.

Responsibilities

Lead growth initiatives across acquisition, education, consideration, purchase, and subscription.
Run experiments from hypothesis through execution, partnering with Data, Design, and Engineering to identify opportunities, launch tests, analyze results, and apply learnings.
Use data, research, session recordings, and customer feedback to identify friction and prioritize funnel improvements.
Monitor shifts in DTC, subscription commerce, AI, personalization, and digital discovery, translating emerging customer behaviors and capabilities into opportunities for Bobbie.
Identify how current product experiences and capabilities can support the continued scaling and evolution of Bobbie’s DTC and subscription business.
Partner across Growth, Platform, Engineering, Design, Brand, Creative, Lifecycle, Customer Care, Operations, Regulatory, and Data to take work from idea to impact.
Communicate performance, experiment results, customer insights, and recommendations, including what was learned and what to do next.

Benefits

Competitive stock options.
401(k) with employer match.
Employee medical, dental, and vision insurance fully covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction.
US-based remote work model.
Flexible Time Off Policy, including Summer Fridays and half days on Fridays from Memorial Day through Labor Day.
16 paid company holidays and an end-of-year holiday shutdown.
16 weeks of paid parental leave, with the option to take an additional 8 months unpaid.
One-year subscription to Bobbie.
$75 monthly internet stipend.
Co-working space reimbursement.