Senior Product Manager, Demand Growth

Bounce•San Francisco, CA

About The Position

Bounce is hiring a Senior Product Manager to own two pods within its Demand cluster: Acquisition, focused on how users discover Bounce through SEO, AI discovery, paid marketing, and partnerships; and Conversion (CRO), focused on optimizing the booking funnel. The role’s mission is to grow demand efficiently by improving traffic quality and conversion performance, translating growth strategy into data-driven product bets that drive GMV. The Product Manager will partner with engineering, design, data, SEO, and performance marketing and lead work spanning landing-page architecture, geospatial discovery, checkout flows, and experimentation frameworks. This is a hands-on individual-contributor role for someone working at the intersection of growth, experimentation, and user behavior. It reports to the Product leader and works closely with the Growth leader.

Requirements

Background in B2C growth.
Experience using AI in a real job and using LLMs for analysis.
Track record building compounding growth systems, such as loops or platforms that continue delivering results after launch.
Preference for a hands-on individual-contributor role.
Ability to select metrics, diagnose funnels, size bets, and combine quantitative and qualitative analysis.
Comfort owning full-funnel metrics, from traffic and activation to conversion and GMV.
Systems-thinking ability to understand how acquisition, conversion, and retention connect and distinguish spikes from compounding results.
Pragmatic, outcome-driven approach; ability to work autonomously and collaborate across functions.

Nice To Haves

Experience in demand-side marketplaces, online dating, social consumer apps, or similar.

Responsibilities

Own the Acquisition and Conversion (CRO) pods within the Demand cluster.
Develop top-of-funnel strategy, identify new user sources, and build and scale acquisition channels.
Optimize the end-to-end booking funnel by identifying user friction and designing solutions to improve conversion, revenue, and capture of user intent.
Work with teams across paid, SEO, organic, and CRM acquisition channels.
Translate growth strategy into data-driven product initiatives in collaboration with engineering, design, data, SEO, and performance marketing.
Run and prioritize experiments, analyze results, and stop ineffective experiments quickly.
Build and scale new acquisition channels during the first year.
Aim to lift relative booking conversion rate by 15% in the first year.
Own full-funnel metrics, from traffic and activation through conversion and GMV.
Pull and analyze data using AI tools.
Use AI extensively in day-to-day work.