Senior Product Manager, Marketing Platform

Upstart

2d•$162,100 - $224,500•Remote

About The Position

Upstart’s Marketing Platform team builds tools, integrations, and measurement capabilities for owned and paid marketing channels, including Lifecycle (email, push, and SMS), Digital, Direct Mail, and Affiliate Partnerships. The team’s goal is to increase borrower originations while keeping customer acquisition costs low. The Senior Product Manager will shape the Marketing Platform vision and own its roadmap and execution. The role focuses on building capabilities that help Upstart capture and convert borrower demand, use technology and AI to predict customer response, coordinate audiences and channels where useful, and launch campaigns faster. The position will also extend the value of existing third-party integrations, vendors, and data sources while meeting immediate channel needs. The role is remote and available in the United States and Canada, subject to the stated hiring limitation for Quebec. The team operates across East and West Coast time zones. Employees are encouraged to participate in in-person team sessions, which for most teams occur once or twice per quarter for two to four consecutive days. The anticipated base salary range is $162,100–$224,500 USD for the United States and $153,000–$190,000 CAD for Canada; actual pay depends on location, skills, experience, and education or training. Total compensation may also include target bonuses and equity.

Requirements

At least 6 years of product management experience, including ownership of internal platforms, integrations, or tools supporting marketing, partnerships, or operations.
Ability to translate stakeholder needs and workflow problems into a clear roadmap and deliver solutions with Engineering and other cross-functional partners.
Ability to define success metrics, assess business impact, and use data to prioritize competing investments.
Strong communication and relationship-building skills, including the ability to align stakeholders from individual contributors to senior leaders and influence decisions without direct authority.

Nice To Haves

Experience building marketing technology for Lifecycle, Digital, Direct Mail, or Affiliates and Partnerships.
Experience with audience management, campaign automation, attribution, or incrementality measurement.
Experience connecting systems and workflows across marketing channels.
Experience applying AI or machine learning to workflows or business decisions.
Experience balancing speed, compliance, and scalability in financial services or another regulated industry.

Responsibilities

Manage the Marketing Platform roadmap, translating the platform vision and immediate channel needs into prioritized investments that improve identification, reach, and conversion of prospective borrowers.
Make campaign execution faster and more self-service by understanding marketers’ workflows, identifying bottlenecks, and building tools and integrations that reduce manual handoffs and dependence on technical teams.
Partner with Engineering, Analytics, and Machine Learning to build predictive and AI-assisted capabilities that help marketers predict customer response, select audiences, recommend creative, and determine when and how to reach customers.
Connect and extend third-party integrations, vendors, and data sources to improve targeting, automate workflows, and get more value from existing capabilities.
Improve attribution, reporting reliability, and visibility into cross-channel acquisition costs and incrementality.
Prioritize and evaluate investments based on their contribution to new borrower originations, acquisition efficiency, and campaign execution speed, while balancing reliability, scalability, and compliance.

Benefits

Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterly.
401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually.
Employee Stock Purchase Plan with discounted stock purchase options for eligible US employees.
Medical, dental, and vision coverage, wellness resources, and supplemental health coverage for Canada.
Health Savings Account contributions for eligible US plans.
Life insurance and disability coverage.
Paid time off, sick leave, and company holidays in line with local requirements.
Paid family and parental leave; duration varies by country.
Family-centered benefits supporting fertility, parenthood, and caregiving.
Employee Assistance Program with mental health support and life-centered resources.
Financial wellness resources, including financial planning tools and a financial concierge service for US employees.
Annual wellness allowance for physical and emotional well-being and personal development.
Annual productivity allowance for work-related tools and resources.
Team events, all-company updates, and employee resource groups.
Catered lunches and stocked micro-kitchens at offices in the Bay Area, Austin, Columbus, and New York City.