Product Marketing Manager Platform & Technology

Fictiv•Oakland, CA

2d•$175,000 - $190,000

About The Position

The Product Marketing Manager will own positioning, messaging, and go-to-market strategy for MISUMI Americas’ unified platform, which combines standard, configurable, and custom mechanical components in one sourcing experience. The role will communicate the platform’s value, including how AI-driven quoting, automated design for manufacturability (DFM), and global manufacturing capacity work together. Working closely with Product Management, Engineering, Sales, and Marketing, this person will shape product and competitive strategy, relay customer and market insights into roadmap decisions, direct launches for platform capabilities and technology releases, and create messaging and materials for technical and business audiences. The role also involves customer and sales-representative engagement, win/loss analysis, sales enablement, and identifying customer stories that demonstrate the platform’s value.

Requirements

7–10 years of experience in manufacturing or supply chain technology, sales, and/or product marketing, ideally including technical or platform products.
Bachelor of Science in engineering, or Bachelor of Arts in business, marketing, or another relevant field.
An AI-driven mindset and ability to translate potential AI applications into product positioning and go-to-market strategy.
Proven experience marketing SaaS products or software applications, including understanding platform business models, release cycles, and positioning software value to technical and business buyers.
Direct experience with manufacturing and/or supply chain technology systems, such as ERP, MES, PLM, procurement, or sourcing platforms, and an understanding of how they fit into customer technology stacks and workflows.
Hands-on manufacturing experience or strong working knowledge of processes such as CNC machining, injection molding, sheet metal, or 3D printing, and how they relate to engineering and sourcing decisions.
Strategic thinking and ability to translate complex technical capabilities into clear messaging and actions.
Excellent writing skills, including the ability to develop blogs, brochures, and landing page copy.
Strong organization and project management skills, including coordinating multiple stakeholders toward launch deadlines.
Comfort working in a matrix-driven model across an organization integrating two organizations and scaling a platform.
Experience marketing to technical and operational audiences as well as senior-level manufacturing, supply chain, procurement, or operations executives.
Ability to travel 25% annually in North America for team and customer meetings, offsites, trade shows, conferences, and supplier partner meetings.

Nice To Haves

Experience in technical or platform product marketing.
Experience marketing to manufacturing and supply chain audiences.

Responsibilities

Own platform positioning and messaging for the unified offering of standard, configurable, and custom components.
Communicate the combined value of AI-driven quoting, automated DFM, and global manufacturing capacity.
Partner with Product Management and Engineering on product messaging, positioning, competitive strategy, and customer- and market-informed roadmap decisions.
Identify and articulate how AI can enhance customer applications and solutions, translating capabilities into market-facing value.
Develop messaging by persona and industry vertical, including for machine builders, mechanical engineers, and supply chain and procurement leaders.
Maintain messaging and product marketing assets across the platform and technology stack.
Engage with customers and sales representatives to document win/loss analysis and improve understanding of target audiences.
Evaluate MISUMI Americas’ positioning against distribution-model players and digital manufacturing competitors.
Direct launch campaigns for new platform capabilities and technology releases.
Partner with Product Marketing and Marketing teams to create content, sales tools, and digital assets such as emails, ads, landing pages, brochures, and technical positioning.
Enable sales teams through product training and sales enablement materials.
Identify case studies and testimonials that provide clear, quantifiable examples of platform value.