Product Marketing Manager Platform & Technology

Fictiv•Oakland, CA

About The Position

MISUMI Americas, a division of MISUMI Group, provides standard, configurable, and custom manufacturing solutions through a digital manufacturing platform. The Product Marketing Manager will own positioning, messaging, and go-to-market strategy for a unified platform that brings these components together in one sourcing experience. The role will communicate the value of capabilities such as AI-driven quoting, automated design for manufacturability (DFM), and global manufacturing capacity. The manager will partner with Product Management, Engineering, Sales, and Marketing to shape product and competitive strategy, incorporate customer and market insights into roadmap decisions, and lead launches for platform capabilities and technology releases. The role will develop messaging and marketing assets for technical, operational, and executive audiences; enable sales teams with training and materials; and identify customer stories that demonstrate the platform’s value. The position requires North American travel of approximately 25% annually for team and customer meetings, offsites, trade shows, conferences, and supplier partner meetings. Work may be performed in an office or remotely and involves extended periods of computer and phone use.

Requirements

7–10 years of experience in manufacturing or supply chain technology, sales, and/or product marketing roles; ideally including technical or platform products.
B.S. in engineering, or B.A. in business, marketing, or another relevant field.
Experience marketing SaaS products or software applications, including understanding platform-based business models, release cycles, and positioning software value for technical and business buyers.
Direct experience with manufacturing and/or supply chain technology systems such as ERP, MES, PLM, or procurement/sourcing platforms, and understanding of how they fit into customers’ technology stacks and workflows.
Hands-on manufacturing experience or strong working knowledge of manufacturing processes such as CNC machining, injection molding, sheet metal, and 3D printing, and how they relate to engineering and sourcing decisions.
Ability to translate complex technical capabilities into clear, focused messaging and actions.
Excellent writing skills, including developing blogs, brochures, and landing-page copy.
Strong organization and project-management skills, including coordinating Product, Engineering, Sales, and Marketing stakeholders toward launch deadlines.
Comfort working in a matrix-driven model across a company integrating two organizations and scaling a platform in real time.
Experience marketing to technical and operational audiences as well as senior-level manufacturing, supply chain, procurement, and operations executives.
Ability to travel 25% annually in North America.
Ability to work in an office or remotely, including extended periods of computer and phone use.

Nice To Haves

Experience in technical or platform product marketing.
An AI-driven mindset and ability to translate ideas about AI-enhanced customer applications and solutions into product positioning and go-to-market strategy.
Manufacturing or supply chain technology experience involving systems such as ERP, MES, PLM, or procurement/sourcing platforms.
Hands-on manufacturing experience or working knowledge of CNC machining, injection molding, sheet metal, or 3D printing.

Responsibilities

Own platform positioning, messaging, and go-to-market strategy for the unified platform spanning standard, configurable, and custom components.
Articulate the value of AI-driven quoting, automated DFM, and global manufacturing capacity as part of a unified customer proposition.
Partner with Product Management and Engineering on product messaging, positioning, and competitive strategy, and relay customer and market insights to inform roadmap decisions.
Identify ways AI can enhance customer applications and solutions, and translate those capabilities into market-facing value.
Develop messaging by persona and industry vertical, including for machine builders, mechanical engineers, and supply chain and procurement leaders.
Maintain current messaging and product marketing assets across the platform and technology stack.
Engage with customers and sales representatives to document win/loss analysis and improve understanding of target audiences.
Evaluate MISUMI Americas’ positioning against distribution-model players and digital manufacturing competitors to sharpen differentiation.
Direct launch campaigns for new platform capabilities and technology releases.
Partner with Product Marketing and Marketing to develop content, sales tools, and digital assets such as emails, ads, landing pages, brochures, and technical positioning.
Provide product training and sales enablement materials for sales teams.
Identify case studies and testimonials that demonstrate the platform’s value with clear, quantifiable examples.