Technology Platform Manager

Insperity•Kingwood, TX

About The Position

The Technology Platform Manager is an individual-contributor platform leader within Enterprise Analytics, responsible for strategy, roadmap, governance, and operational performance of customer data and marketing technology platforms. The primary initial platform responsibility is the Customer Data Platform (CDP), currently Hightouch, with responsibility extending to other assigned platforms supporting customer engagement, activation, measurement, and business growth. Operating within the Enterprise Data Foundation (EDF) framework, the manager establishes and governs core customer, lead, and account data standards; clarifies ownership, decision rights, and service expectations; and translates business objectives into scalable platform capabilities. The role combines business and marketing fluency with technical judgment and knowledge of data architecture, integrations, and data modeling. It works across Marketing, Enterprise Analytics, Engineering, IT Services, and Data Governance, and operates with significant autonomy and independent judgment.

Requirements

Bachelor's degree in Business, Marketing, Information Systems, Data Analytics, Computer Science, or a related field, or equivalent relevant experience.
Five or more years of experience in marketing technology, marketing operations, product or platform management, or data platform management.
Experience owning or managing a CDP or comparable marketing platform.
Hands-on knowledge of CDP capabilities, ETL or ELT processes, API-based integrations, reverse ETL, and data activation.
Working SQL and data modeling skills sufficient to review data models, validate data, and investigate issues.
Experience translating marketing objectives into technical requirements, platform capabilities, and prioritized roadmaps.
Experience with privacy frameworks, consumer consent, preference management, and data governance.
Strong knowledge of CDP concepts, including ingestion, profile unification, identity resolution, segmentation, activation, orchestration, and measurement.
Working knowledge of a CDP or reverse ETL platform, including source, model, audience, destination, and sync concepts.
Knowledge of modern data platforms, data warehouses, APIs, data modeling, and SQL.
Understanding of CRM, digital analytics, marketing activation channels, and customer lifecycle use cases.
Understanding of data quality, lineage, access, monitoring, incident management, and governance practices.
Familiarity with GDPR, CCPA, consent, preference management, and privacy-by-design.
Product management skills, including defining a roadmap, prioritizing a backlog, and connecting platform work to business outcomes.
Strong communication, facilitation, stakeholder management, vendor management, and cross-functional leadership skills.
Analytical and problem-solving skills, with the ability to manage multiple priorities and dependencies.

Nice To Haves

Hightouch experience.
Relevant cloud data platform, privacy, product management, or marketing technology certifications.

Responsibilities

Own the strategy, roadmap, optimization, and daily operations of the CDP and, as assigned, other marketing platforms.
Maintain an integrated view of marketing platforms and how they support Marketing's role in the customer value stream.
Prioritize platform capabilities and enhancements based on business value, customer use cases, technical feasibility, risk, and alignment with enterprise data strategy.
Steward minimum data agreements with the EDF team, including shared definitions, named owners, freshness and delivery expectations, and rules for resolving conflicting data values.
Document decision rights among Engineering, IT Services, Analytics, and Marketing for identity, consent, audience logic, journey execution, and measurement, including escalation processes.
Oversee customer data ingestion and integration from CRM, web, mobile, e-commerce, and other enterprise systems, as well as outbound connections to activation and measurement channels.
Partner with Engineering and IT Services on data flows, integration patterns, monitoring, and reliability expectations.
Review data models and integration designs with Engineering to identify design anti-patterns before production.
Define identity-resolution rules, data-matching logic, and data-quality expectations with business stakeholders; confirm vendor-recommended standards fit Insperity's data structures.
Establish platform governance, operating standards, ownership models, documentation, access controls, change practices, and issue escalation.
Work with Marketing, Sales, Services, and Analytics to translate business objectives into audience requirements, reusable audience definitions, journeys, activation workflows, and measurement needs.
Manage intake and prioritization of new use cases.
Support GDPR, CCPA, and other privacy requirements with Legal, Privacy, and Security; validate that consent, opt-out, and deletion requests reach activation channels and retain evidence of validation.
Enable business users through training, documentation, and capability champions in Marketing, Sales, and Services who provide first-line support.
Define and report platform health, data freshness, data quality, match rates, audience delivery, adoption, and business outcomes.
Maintain architecture and data-flow documentation, business rules, source-to-target mappings, audience definitions, and decision logs.
Lead triage and root-cause analysis for platform, identity, audience, and activation issues, coordinating fixes with Engineering and IT Services, which own pipeline repair.
Manage day-to-day relationships with platform vendors and implementation partners and evaluate their recommendations against Insperity's environment.
Communicate platform strategy, priorities, risks, dependencies, and outcomes to stakeholders and senior leaders.