Senior Product Marketing Manager, Platform

DTN • Dallas, TX

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About The Position

DTN is seeking a strategic, results-driven Senior Product Marketing Manager to own positioning, messaging, and go-to-market strategy for its shared data and intelligence platform, with a focus on the Refined Fuels and Energy business. DTN is a B2B SaaS company with a portfolio of products supported by a common data foundation, integrations, APIs, and AI-powered capabilities. The role translates technical capabilities into compelling value propositions that help customers understand integrated solutions and enable Sales to drive new business, cross-sell, and expansion opportunities.

This is a hands-on individual contributor role with broad organizational visibility. The position works closely with Product Management, Sales, Demand Generation, and Customer Success to create consistent platform messaging, execute product launches, and strengthen competitive positioning. The role also develops buyer personas and use cases, creates sales enablement and customer proof-point materials, supplies market and customer insights to inform product and go-to-market strategy, and tracks initiative effectiveness through adoption, pipeline contribution, multi-product attach rates, and competitive win rates.

Requirements

• 3–5 years of product marketing experience, ideally within a B2B SaaS organization offering multiple products or a significant platform component.
• Proven ability to translate complex technical capabilities into clear, differentiated customer-facing messaging, supported by relevant writing samples.
• Experience leading cross-functional product launches, delivering on schedule, and measuring post-launch performance.
• Strong analytical skills, including the ability to interpret product usage reports, pipeline dashboards, and other business data to develop actionable recommendations.
• Working knowledge of modern data and AI concepts and the ability to collaborate credibly with Product and Engineering and validate technical marketing claims.
• Excellent written and verbal communication skills, with the ability to develop compelling narratives for business and technical audiences.
• Strong collaboration and influencing skills, with demonstrated success driving initiatives across teams without direct reporting authority.

Nice To Haves

• Experience marketing APIs, developer platforms, data products, or technically complex SaaS solutions.
• Background in the Refined Fuels, Energy, or related industries.
• Experience working in an established or startup SaaS organization.
• Experience experimenting with AI-enabled marketing tools such as Jasper, Claude Co-Work, and Perplexity.
• Exposure to analyst relations, pricing and packaging, or partner/ISV marketing.

Responsibilities

• Develop and maintain positioning and messaging for DTN's shared data platform, AI capabilities, and integrations, ensuring consistency across product lines, campaigns, and customer-facing teams.
• Create cross-product and bundled-solution messaging that communicates the value of DTN's integrated platform and supports cross-sell and expansion opportunities.
• Translate technical capabilities, including embedded AI/ML, data assets, APIs, and integrations, into clear customer benefits and differentiated business outcomes.
• Lead go-to-market strategy and execution for platform-level launches, including new data assets, APIs, integrations, and AI features, from positioning and launch planning through enablement and post-launch measurement.
• Develop and maintain buyer personas and use cases for business buyers and technical evaluators, using customer interviews, win/loss analysis, and competitive intelligence.
• Partner with Sales to develop platform-focused enablement materials, including demo narratives, one-pagers, competitive battlecards, objection handling, ROI messaging, and sales talk tracks.
• Measure adoption and effectiveness of sales enablement materials and refine messaging based on field feedback and commercial results.
• Collaborate with Customer Success and Content teams to develop case studies, reference architectures, and customer proof points demonstrating platform value.
• Provide market and customer insights to inform product strategy, competitive positioning, and go-to-market priorities.
• Track platform marketing effectiveness through adoption, pipeline contribution, multi-product attach rates, and competitive win rates.

Benefits

• Unlimited PTO
• Flexible working hours
• Remote work model (position dependent)
• Competitive Medical, Dental and Vision Insurance Plans
• 6% 401K matching
• Unlimited access to 13k+ courses via learning platform to support employee career advancement
• Employee Assistance Program (EAP)
• May be eligible for market-competitive variable pay and benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed