Senior Product Manager - Growth (Remote First)

Zensurance

13d • Remote

About The Position

Zensurance is hiring a Senior Product Manager, Growth, to own growth strategy and outcomes across the New Business customer journey, from acquisition through quote conversion and online purchase completion. This is a senior individual contributor role for an experienced Growth Product Manager expected to operate independently. The role uses experimentation, customer research, product analytics, and UX judgment to identify opportunities, challenge assumptions, and drive measurable growth. It works closely with Product, UX, Engineering, Data, Marketing, and senior leadership, and owns and prioritizes the UX team roadmap.

The position leads growth strategy, funnel performance, customer discovery, and experience improvements. It develops an evidence-based experimentation roadmap, analyzes performance across channels and journey stages, directs ideas from hypothesis through validation and measurement, and partners with Engineering to deliver and assess product changes. It also leads strategic conversations with senior leadership, aligns stakeholders across a matrixed organization, communicates recommendations to varied audiences, and uses AI across product workflows.

Zensurance describes itself as a leading InsurTech redefining commercial insurance for Canadian businesses through a digital-first platform. The company highlights ownership, collaboration, innovation, and a customer-focused culture. The role is remote-first. The listed annual salary range is $104,000 to $145,000, excluding an annual discretionary bonus and other potential performance-based incentives. Actual salary depends on factors including scope, complexity, location, skills, education, training, credentials, and experience.

Requirements

• 7+ years of Product Management experience, including 4+ years of direct Growth experience in B2C products.
• Proven track record of driving measurable impact across acquisition, conversion, activation, experimentation, or transactional customer journeys.
• Deep hands-on experience with product analytics and experimentation, and the ability to independently investigate data and evaluate outcomes.
• Strong discovery capability across behavioral analysis, customer segmentation, persona development, and quantitative and qualitative customer research.
• Strong critical thinking and product judgment, including the ability to challenge data, assumptions, and competing narratives to reach evidence-based decisions.
• Strong UX and customer experience judgment, including the ability to identify friction, challenge solutions, and partner effectively with UX.
• Ability to operate independently, influence without authority, and drive decisions across senior leaders and complex cross-functional teams.
• Strong working understanding of product architecture and system behavior, with the ability to discuss dependencies, feasibility, and trade-offs confidently with Engineering.
• Strong AI proficiency, with hands-on experience applying AI across product workflows beyond basic productivity use.
• Ability to communicate complex product and data narratives clearly and concisely, including independently presenting recommendations to senior leadership.

Nice To Haves

• Experience with complex, multi-step transactional, checkout, quote, or application funnels.
• Experience in a high-volume B2C environment such as insurance, fintech, e-commerce, marketplaces, or gaming.

Responsibilities

• Own the growth strategy, priorities, roadmap, and outcomes for the New Business funnel, aligned with broader business objectives.
• Build and continuously evolve the experimentation roadmap, using evidence and business impact to decide what to test, optimize, or invest in.
• Analyze performance across channels, segments, and journey stages, partnering with Marketing when acquisition quality affects conversion.
• Take ideas from hypothesis through validation and measurement using experimentation, research, prototyping, and product changes as appropriate.
• Drive execution and delivery with Engineering from solution design through launch, managing scope, trade-offs, dependencies, and execution risks.
• Measure outcomes after launch and use learnings to inform future priorities.
• Build a deep understanding of customers using quantitative and qualitative signals, behavioral analysis, persona development, and segmentation.
• Use multiple data sources, challenge initial assumptions, and test alternative explanations before reaching conclusions or recommendations.
• Own the New Business customer experience and partner with UX to improve flows, usability, and conversion.
• Stay current on modern B2C UX patterns and trends to inform product decisions and improve conversion.
• Own the UX team roadmap, balancing needs and trade-offs across domains.
• Independently drive strategic conversations and decisions with senior and executive leadership, presenting recommendations, trade-offs, and evidence-backed narratives.
• Lead across a matrixed environment, aligning Product, UX, Engineering, Data, Marketing, and other stakeholders without relying on direct authority.
• Communicate complex problems and insights clearly and concisely, adapting communications for executive, business, and technical audiences.
• Work with Engineering to understand system behavior, technical constraints, dependencies, and feasibility when shaping product opportunities.
• Use AI across discovery, research, analysis, experimentation, decision-making, and delivery to improve the speed and quality of product work.
• Support fellow Product Managers with growth analytics, experimentation, and measurement when needed, sharing practical guidance.

Benefits

• Remote-first work setup.
• Home office allowance.
• Necessary technology equipment through an “Office in a box” setup.
• Half days before public holidays.
• Flexible health and dental plans for families, including mental health support.
• Health and personal spending accounts.
• Parental leave top-up.
• Education assistance reimbursement for courses, conferences, books, and memberships.
• Opportunities to learn from industry experts and grow a career.
• Weekly Friday huddles to share updates and connect across teams.
• Virtual and in-person team-building events.
• Annual discretionary bonus and potential additional performance-based incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed