Senior Product Manager – GTM Systems (Sales & Service)

CARFAX•Centreville, VA
•$105,000 - $157,000•Hybrid

About The Position

The Senior Product Manager will define and own the vision, strategy, and roadmap for Sales and Service go-to-market systems. The role leads cross-functional initiatives from discovery through implementation and adoption, manages and optimizes Salesforce and related GTM technologies, and drives modernization and migration of legacy systems. It also focuses on improving operational efficiency through automation, AI-enabled workflows, and KPI-driven product management. This is a hybrid role, with in-office expectations determined by location and subject to change based on evolving business needs. Applicants must be currently authorized to work in the United States and must not require employer sponsorship now or in the future. The anticipated annual base salary range is $105,000–$157,000; actual compensation depends on factors including location, experience, skills, qualifications, and internal equity.

Requirements

  • 6+ years of product management experience, including ownership of enterprise or internal-facing products and GTM motions spanning marketing, sales, account management, and support.
  • Strong discovery and prioritization skills, including structured requirements, stack ranking, creating decision-quality clarity, sequencing work with incomplete inputs, and navigating stakeholder disagreement.
  • Demonstrated ability to lead large, cross-functional delivery teams in an agile environment, including vendors or implementation partners.
  • Ability to influence Sales, Marketing, Sales Operations, Finance, and Technology without authority.
  • Ability to communicate effectively from detailed user and workflow discussions through executive-level narratives.
  • Must be currently authorized to work in the United States and not require employer sponsorship now or in the future.

Nice To Haves

  • Hands-on experience with Salesforce Sales Cloud and Service Cloud, plus familiarity with GTM tools supporting pipeline, forecasting, territory management, enablement, and marketing automation such as Marketo.
  • Salesforce certifications.
  • Experience with RevOps practices in a high-volume B2B or SMB environment, including legacy-system migration or retirement.
  • Exposure to subscription, pricing, packaging, or quoting systems sufficient to partner effectively.
  • Automotive industry experience.
  • Experience applying AI or agentic capabilities to internal workflows such as intake, triage, or recommendation.

Responsibilities

  • Define and own the vision, strategy, and roadmap for Sales and Service GTM systems.
  • Lead cross-functional initiatives from discovery through implementation and adoption.
  • Manage and optimize Salesforce and related GTM technologies.
  • Drive modernization and migration of legacy systems.
  • Improve operational efficiency through automation, AI-enabled workflows, and KPI-driven product management.

Benefits

  • Competitive compensation package, including base salary and incentive opportunities where applicable.
  • Comprehensive health and wellness benefits for employees and eligible dependents.
  • Retirement savings programs, including company matching contributions where available.
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