GTM Product Manager

OpinionRoute LLC•Fitchburg, MA

18h•Hybrid

About The Position

The GTM Product Manager sits between the teams building OpinionRoute’s technology and the teams that sell, deliver, and use it. Reporting to the SVP of Applied Innovation, the role helps ensure continuous releases across internal AI tools, the Navigator research operating system and its supporting tools, and the survey programming and hosting platform are understood, adopted, and translated into value for users. The position partners with Applied Innovation, Engineering, Survey System Development, Operations, Sales, Marketing, and clients. It translates technical capabilities into practical guidance, coordinates release readiness and launches, supports internal and client adoption, equips Sales and client teams, measures outcomes, and gathers feedback and market intelligence. The preferred locations are Massachusetts, Connecticut, Ohio, or New York in a hybrid arrangement; other U.S. locations are also considered.

Requirements

Three to five years of experience in technology adoption, operations implementation, solutions consulting, product operations, or go-to-market roles.
A track record of cross-functional work that turns new capabilities into everyday use across market research operations teams.
Exceptional written and verbal communication skills, from writing step-by-step guides to crafting executive-level stories.
Daily, hands-on use of AI tools, with examples of work built, automated, or produced using them.
Understanding of research technologies, workflows, and AI/ML concept applications.

Nice To Haves

Experience in market research, insights, or a closely related field.
Market research or survey technology experience, ideally including survey programming, sampling operations, or panel management.
Strong SaaS adoption experience may be considered.

Responsibilities

Partner with functional leaders to identify how technology upgrades can improve their teams’ work.
Translate technical capabilities, including AI fraud detection, workflow automation, and AI-assisted survey programming, into practical guidance for users.
Bring feedback from internal teams and clients to build teams as clear requirements, priorities, and business cases.
Plan and coordinate rollouts of survey programming and hosting enhancements, Navigator features and tools, internal AI tools, and data quality capabilities including CleanID, ResponseID, and QC Flow.
Define positioning and value propositions for market research executives, survey programmers, and research operations leads, partnering with Marketing on external messaging.
Launch new AI tools, Navigator features, and system enhancements to internal teams with the same care as client releases.
Run internal launch campaigns using announcements, release notes, quick-start guides, short demos, and examples of colleagues using new tools.
Host onboarding sessions, office hours, and hands-on walkthroughs to help teams use new capabilities.
Work with teams to identify opportunities to simplify or automate daily work using new capabilities.
Equip Sales and client teams with demo flows, battle cards, sales briefs, ROI calculators, and feature release guides.
Create client-facing instructions and how-to guides for new capabilities, and partner with Marketing on supporting collateral.
Develop clear sales narratives about technical differentiators such as pre-field versus post-field fraud mitigation and AI open-end auditing.
Define success measures for quarterly releases and track usage internally and with clients.
Communicate value created, including time savings, process improvements, automation, and quality gains.
Partner with Product and Operations on client onboarding, including guided and self-service paths for platforms and API integrations.
Hold ongoing customer conversations to validate fit and identify expansion opportunities.
Track market trends, competitor technology shifts, and evolving data quality threats.