Staff GTM AI Product Manager

Cribl
•$122,000 - $190,000•Remote

About The Position

Cribl is hiring a Staff GTM AI Product Manager to define, build, and scale AI-powered experiences that improve sales productivity and accelerate revenue execution. The role owns product vision, roadmap, and delivery for solutions that reduce sellers’ administrative work and information-search time so they can focus on customer engagement, deal progression, and closing business. This is a hands-on product management role requiring technical depth and end-to-end accountability, from discovery and prototyping through launch, adoption, and measurable outcomes. The product manager will work directly with sellers and GTM leaders, apply Customer/User Journey (CUJ) and Jobs-to-be-Done (JTBD) methods to understand needs, and translate those insights into useful products. The role also owns product and technical strategy, including architecture, integrations, data flows, APIs, and non-functional requirements. Cribl is remote-first, and duties outside standard working hours may occasionally be required because teams work across time zones.

Requirements

  • 5+ years of experience in product management, Revenue Operations, Sales Operations, GTM Strategy, Business Systems, or a related function at a B2B SaaS company.
  • Experience owning product vision, roadmap prioritization, requirements, launches, adoption, and success metrics for a business-critical product or platform.
  • Demonstrated ability to improve sales productivity through product management, AI, workflow automation, or systems integration.
  • Understanding of CUJ and JTBD frameworks and ability to apply them to seller workflows and productivity challenges.
  • Experience designing and shipping AI-driven workflows, automations, or system integrations.
  • A builder’s mindset and comfort prototyping, learning from users, and developing prototypes into reliable products.
  • Technical fluency across CRM, data models, integrations, APIs, workflow orchestration, automation platforms, and AI capabilities.
  • Ability to make sound architecture and delivery tradeoffs.
  • Ability to work with engineering and business systems teams by creating clear technical requirements, evaluating implementation options, and maintaining alignment from discovery through launch.
  • Comfort working directly with sellers and sales leaders to conduct discovery, gather feedback, drive adoption, and resolve friction.
  • Strong systems-thinking skills and ability to understand how data, people, processes, and technology work together.
  • Ability to translate ambiguous business problems into clear requirements, make thoughtful tradeoffs, and prioritize for speed, quality, and scale.
  • Strong written and verbal communication skills, including communicating a compelling point of view to technical and non-technical stakeholders.

Responsibilities

  • Identify and eliminate friction across prospecting, account research, meeting preparation, customer engagement, deal execution, follow-ups, and forecasting.
  • Reduce administrative work, automate repetitive tasks, simplify workflows, and increase the time sellers spend on customer-facing and revenue-generating activities.
  • Partner with sellers and sales leaders to understand workflows, establish productivity baselines, and prioritize high-impact opportunities.
  • Build AI-powered experiences that turn signals into timely recommendations, prioritized actions, and automated execution.
  • Measure changes in seller time saved, administrative effort, customer-facing time, workflow efficiency, deal progression, and seller effectiveness.
  • Define and communicate the GTM AI product vision, strategy, and roadmap with GTM leaders, sellers, and technical stakeholders.
  • Own a program area end to end, including discovery, prioritization, delivery, adoption, and outcomes.
  • Apply CUJ and JTBD methods to identify seller friction, prioritize opportunities, and design effective workflows.
  • Lead discovery with sellers and GTM stakeholders, validate problems, and translate insights into product requirements.
  • Move ideas from concept to prototype to production, using experimentation and user feedback to iterate.
  • Prioritize roadmap work based on user value, productivity impact, business outcomes, adoption potential, data quality, risk, and delivery complexity.
  • Own product and technical strategy, including target architecture, integration patterns, data flows, APIs, reliability, security, privacy, and observability requirements.
  • Build and launch AI-powered workflows that connect Rox, Salesforce, Gong, and the GTM Data Fabric.
  • Partner with engineering, business systems, data, and security teams on architecture, integrations, data quality, and delivery.
  • Evaluate AI capabilities, agents, workflow orchestration, and automation approaches for meaningful productivity gains.
  • Establish reusable product patterns and operating practices for evaluating, building, and scaling AI use cases.
  • Establish GTM AI governance standards, including use-case checklists, approval processes, documentation, and a trusted source of truth for active and planned use cases.
  • Define and measure adoption, seller productivity, workflow effectiveness, and business impact.
  • Improve products continuously using usage data, seller feedback, and measurable outcomes.
  • Ensure AI experiences are trusted, secure, reliable, and integrated into existing seller workflows.
  • Build repeatable approaches to experimentation, launch, adoption, and value measurement.

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Short-term disability insurance
  • Life insurance
  • Paid holidays
  • Paid time off
  • Fertility treatment benefit
  • 401(k)
  • Equity
  • Incentive compensation (commission) for sales and some sales-adjacent roles, or participation in the Cribl Corporate Bonus Program for other roles
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