Staff Outbound Product Manager - GTM

ServiceNow•Santa Clara, CA

About The Position

ServiceNow is seeking an Outbound Product Manager to lead go-to-market strategy, customer adoption programs, field enablement, messaging, and value storytelling for Otto for Setup and Platform Home. These strategic products help customers accelerate time-to-value, simplify implementation, automate setup activities, and drive successful adoption of the Now Platform. The role works across Product, Sales, Customer Success, Marketing, and Executive Leadership to help customers discover, adopt, and realize value from these experiences. The position contributes to ServiceNow’s AI-powered onboarding and implementation strategy by shaping product launches, customer adoption, sales readiness, and executive communications. Success is measured through product adoption and utilization, onboarding and implementation outcomes, time-to-value, implementation completion, automation usage, field readiness, customer satisfaction, and stakeholder alignment.

Requirements

At least 8 years of experience in Product Marketing, Outbound Product Management, Product Management, Customer Success, or related roles.
Experience working on platform-level initiatives and aligning different product teams to shared programs and messaging.
Proven ability to create and execute go-to-market strategies for enterprise software products.
Experience translating complex technical capabilities into clear customer value propositions.
Strong storytelling, presentation, and executive communication skills.
Demonstrated ability to drive cross-functional alignment across Product, Engineering, Sales, Customer Success, and Marketing organizations.
Strong analytical skills and ability to connect product adoption metrics to business outcomes.
Passion for customer success, adoption, and value realization.

Nice To Haves

Experience with SaaS, enterprise workflow platforms, AI, automation, or customer onboarding solutions.

Responsibilities

Define and execute the outbound product strategy for Otto for Setup and Platform Home.
Develop product positioning, messaging, and customer value narratives.
Partner with Product Management to influence roadmap priorities using customer, partner, and field feedback.
Lead launch planning and cross-functional readiness for new capabilities and releases.
Create sales enablement content, presentations, demos, training materials, and competitive positioning.
Build customer adoption strategies to increase engagement, implementation success, and product utilization.
Develop executive-level storytelling that communicates customer outcomes and business impact.
Partner with Customer Success, Professional Services, and Sales teams to accelerate customer onboarding and value realization.
Drive customer advocacy programs, webinars, events, customer communications, and community engagement initiatives.
Establish measurement frameworks and performance reporting to track product adoption and business outcomes.