Senior Staff Outbound Product Manager - GTM / Data & Analytics

ServiceNow•New York, NY

4h•$190,900 - $334,100

About The Position

ServiceNow is seeking a customer-obsessed Senior Staff Outbound Product Manager for its Data & Analytics product team, responsible for Workflow Data Fabric and RaptorDB Professional. This externally focused role brings complex enterprise data capabilities to market through product positioning, launches, sales enablement, and direct customer engagement. The role connects data architecture, platform performance, analytics, AI readiness, and customer value. The product leader will help customers understand, adopt, and realize value from ServiceNow’s data capabilities by translating technical concepts into product narratives, go-to-market strategies, customer-facing content, and field enablement. Workflow Data Fabric and RaptorDB Professional are strategic growth areas within a portfolio with approximately $600 million in revenue and a goal of reaching $1.5 billion by 2029. The role will develop strategies for how data enhances ServiceNow workflows, customer outcomes, enterprise AI readiness, and strategic deal pursuits. The successful candidate will collaborate across product, engineering, sales, solution consulting, product marketing, and customer-facing teams. The position includes customer briefings, executive conversations, analyst sessions, webinars, conferences, and strategic deal support, as well as creating launch and enablement materials and using customer and field feedback to influence roadmap and go-to-market execution.

Requirements

10 or more years of enterprise software product management, outbound product management, technical product marketing, or go-to-market experience, including ownership of customer-facing launches, positioning, field enablement, and sales plays.
Enterprise software experience, preferably building, positioning, selling, or taking software products to market for external enterprise customers.
Product management or outbound product experience as a software builder or seller; experience solely as an internal IT practitioner, implementation owner, or user of similar technologies is not sufficient.
Working knowledge of enterprise data and analytics, including data platforms, databases, integrations, cloud infrastructure, analytics, or AI/ML data layers, and the ability to translate capabilities into differentiated positioning and customer value.
Understanding of how data strategy, integration, data management, databases, and platform capabilities support enterprise AI and workflow transformation.
Demonstrated experience engaging external enterprise customers, sellers, and executives through briefings, discovery conversations, launches, field events, or strategic deal support, and applying those interactions to improve messaging and go-to-market execution.
Exceptional communication and storytelling skills, including the ability to simplify complex topics for technical practitioners, business decision-makers, sellers, executives, and customer stakeholders.
Ability to influence cross-functionally across product, engineering, marketing, sales, solution consulting, customer success, and field teams.
Strong organizational skills and ability to manage multiple strategic initiatives in a fast-moving, high-growth environment.

Nice To Haves

Experience supporting data platform, database, integration/iPaaS, infrastructure, analytics, AI/ML data layer, or enterprise SaaS platform products.
Experience delivering demos or supporting technical customer conversations, executive briefing center sessions, sales engagements, analyst sessions, webinars, conferences, or strategic deal pursuits.
Experience developing field enablement, launch narratives, competitive positioning, customer proof points, executive messaging, and adoption programs.
Experience with federal customers or highly regulated enterprise markets.
U.S. citizenship or green card status, preferred to support federal market customer opportunities.

Responsibilities

Own outbound product strategy for Workflow Data Fabric and RaptorDB Professional, translating platform capabilities into customer value, differentiated positioning, and market narratives.
Define and refine product messaging, use cases, personas, competitive differentiation, and customer proof points for technical and executive audiences.
Partner with inbound product managers, engineering, product marketing, sales, solution consulting, and customer-facing teams on launch strategy, field readiness, growth motions, and adoption plans.
Represent the products in customer briefings, executive conversations, analyst sessions, webinars, conferences, and strategic deal support, tailoring messaging to technical and business audiences.
Translate enterprise data, analytics, integration, platform performance, and AI-readiness concepts into business outcomes, customer use cases, and seller-ready messaging.
Use field feedback, customer insights, competitive intelligence, and adoption signals to recommend roadmap priorities, go-to-market execution, and outbound investments.
Create outbound deliverables such as sales playbooks, launch campaigns, demos, solution briefs, competitive guides, field training, executive presentations, and customer-facing product stories.
Help establish and track outbound success metrics, including launch readiness, seller adoption, customer engagement, pipeline influence, product adoption, and market feedback.