Project Manager, Product Development & GTM

LoveShackFancy•New York, NY
•$85,000 - $95,000

About The Position

LoveShackFancy is hiring a Project Manager, Product Development & GTM to manage fragrance and candle launches from concept through product development, go-to-market, and launch. This hands-on role on a lean, growing team serves as the day-to-day contact for the turnkey development partner and coordinates internal teams, consultants, vendors, and retail partners to keep launches on schedule. The role manages launch calendars and GTM readiness, directs product development rounds, reviews artwork, formulas, samples, and final products, and ensures packaging is manufacturable and retailer-ready. It also oversees naming checks, regulatory and product-compliance documentation, SKU and item data, purchase orders, component orders, inbound inventory, and pre-launch samples. The Project Manager contributes to product and olfactive roadmaps, trend forecasting, product briefs, concepts, ingredient stories, moodboards, product storytelling, sell sheets, and launch communications. The position negotiates and tracks costs, works with the team on production volumes and timing, and helps troubleshoot manufacturing and quality issues. The stated salary range is $85,000–$95,000 per year.

Requirements

  • Experience managing launches from brief to shelf across teams, consultants, and manufacturers.
  • 3 to 5 years of brand-side product development experience, ideally in fragrance or home fragrance.
  • Experience working with a turnkey or full-service manufacturer.
  • Product development experience for international markets.
  • Strong olfactive vocabulary for product briefing and feedback.
  • A sharp eye for reviewing artwork, packaging, and samples.
  • Awareness of fragrance and beauty trends.
  • Clear, firm communication skills and the ability to hold partners to deadlines.
  • Experience with brands that sell in Sephora.

Nice To Haves

  • A creative eye for concepts, moodboards, and storytelling.
  • Experience at a growing, founder-led brand.

Responsibilities

  • Project manage each launch from brief through go-to-market and maintain the master launch calendar.
  • Track GTM readiness across marketing, retail, and DTC, including assets, item setup, inventory, and retailer deadlines.
  • Run weekly launch meetings and design reviews, coordinate handoffs, flag risks, and document post-launch learnings.
  • Serve as the day-to-day contact for the turnkey development partner on product, timelines, quality, and orders; provide direction and feedback and run regular status calls.
  • Follow up with suppliers and packaging vendors, and escalate timeline, cost, and quality issues to the General Manager.
  • Review artwork, formula submissions, pre-production samples, and final products, recommending approval only when they meet the brief, performance, quality, and brand standards.
  • Work with the design team on packaging briefs, specifications, and dielines to ensure packaging is manufacturable and retailer-ready.
  • Manage trademark and regulatory checks for product naming.
  • Ensure testing and compliance requirements are completed and documented, including FDA, EU, IFRA, and MoCRA requirements.
  • Gather and maintain product development documentation.
  • Create SKUs and maintain specifications and item data across systems.
  • Place and track purchase orders and component orders, secure capacity for launch dates, and track inbound inventory against purchase orders.
  • Manage pre-launch samples for retailer meetings, PR, and shoots.
  • Forecast fragrance and product trends and identify whitespace opportunities.
  • Translate creative vision into product development briefs covering inspiration, olfactive family, target notes, format, and competitive benchmarks.
  • Support category and olfactive roadmaps and contribute innovation ideas.
  • Develop concepts, ingredient stories, and moodboards with the team.
  • Support product storytelling, copy, and shoot concepts with accurate product details.
  • Create product sell sheets and internal launch communications.
  • Negotiate cost of goods with the development partner and suppliers, and track costs against targets and the product development budget.
  • Partner with the team on production volumes and timing, and troubleshoot manufacturing and quality issues.
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