Sr. Product Manager, Growth (PLG)

Klaviyo•Boston, MA

6d•$136,000 - $204,000

About The Position

Klaviyo is seeking a Senior Product Manager to define and accelerate its product-led growth strategy. The role focuses on creating seamless, high-converting customer experiences throughout the product lifecycle, from signup and onboarding through activation, conversion, retention, and expansion. The position sits at the intersection of product experience, growth, and monetization, and owns initiatives that help customers discover and adopt capabilities and expand their use of Klaviyo through self-service experiences. The Senior Product Manager will partner with engineering, design, analytics, marketing, finance, and go-to-market teams to identify growth opportunities, shape strategy, and deliver measurable business impact. The role will help scale Klaviyo's self-service business while supporting its expanding product portfolio and customer base. It calls for a customer-first approach to growth, using thoughtful design, experimentation, customer insights, and data-driven decisions to remove friction and help customers realize value.

Requirements

3–5+ years of product management, startup, consulting, or investment banking experience.
Desire to create and drive growth strategies across signup, onboarding, activation, conversion, retention, and expansion.
Strong product and UX instincts, with demonstrated ability to simplify complex customer journeys and build intuitive, high-quality experiences that drive adoption and engagement.
Understanding of product-led growth fundamentals and experience improving meaningful business metrics through product improvements.
Strong analytical skills, including defining success metrics, interpreting behavioral data, identifying opportunities, and using experimentation to inform product decisions.
Customer-first mindset and regular use of research, feedback, and product usage insights to understand needs and inform a roadmap.
Understanding of the relationship between product experience and monetization, including tradeoffs among reducing friction, delivering customer value, and driving revenue growth.
Experience working closely with engineering and design teams to ship impactful products while balancing speed, quality, and scalability.
Ability to operate in ambiguity, identify opportunities without a predefined playbook, and execute with a bias for action.
Ability to influence cross-functional stakeholders, communicate a clear product vision, and align teams around measurable outcomes.
Builder mindset, with curiosity, creativity, ownership, and willingness to challenge assumptions and improve the customer experience.

Nice To Haves

Experience owning product-led growth initiatives at a high-growth B2B SaaS company with self-service and sales-assisted customer journeys.
Experience with subscription monetization, pricing and packaging, billing, checkout, or self-service upgrade experiences.
Familiarity with growth experimentation, funnel analytics, cohort analysis, and tools for understanding customer behavior and product performance.
Experience building onboarding, activation, or expansion experiences for complex, multi-product SaaS platforms.
Background in martech, ecommerce, CRM, or other data-driven SaaS products.
Experience leveraging AI-powered tools and emerging technologies to accelerate product development, experimentation, or customer value delivery.

Responsibilities

Own product-led growth initiatives across signup, onboarding, activation, conversion, retention, and expansion, improving customer experience and delivering measurable business outcomes.
Optimize the self-service customer journey by identifying and removing friction in product discovery, account setup, trial experiences, purchasing, and upgrades.
Build intuitive onboarding and activation experiences that accelerate time to value and help customers achieve meaningful outcomes.
Develop in-product experiences that support conversion and monetization by helping customers understand plans, evaluate capabilities, and upgrade or expand their usage.
Partner on pricing, packaging, and billing experiences so customers can understand, purchase, and manage subscriptions as their businesses grow.
Develop hypotheses, design and evaluate experiments, and apply findings to product improvements that support sustainable growth.
Define and measure growth outcomes, including activation, trial-to-paid conversion, feature adoption, retention, expansion, and revenue impact.
Use customer insights and behavioral data to identify friction and prioritize opportunities with significant customer and business impact.
Collaborate across product and go-to-market teams to connect self-service and sales-assisted growth motions across customer segments and stages of maturity.
Develop and execute a product roadmap balancing near-term growth opportunities with longer-term investments in scalable, customer-centric experiences.