Senior Product Manager

Ipsen•Cambridge, MA

21d•$127,500 - $187,000•Onsite

About The Position

The Senior Product Manager (SPM), Neuroscience Marketing is a key role on the Neuroscience Commercial Team and will report to the Senior Director, Neuroscience Marketing. The successful candidate will lead US marketing initiatives focused on driving customer conversion to help the Dysport team achieve near-term revenue goals that deliver on ambitious brand growth. Key promotional activities and responsibilities include yearly Dysport tactical planning, the development and execution of Injector training programs that leads to customer conversion. Included in the scope will be planning and execution of the Neuroscience Speakers Bureau, consistent tracking of KPIs associated with all responsible tactics, day to day sales team partnership, POA/NBM lead, and marketing budget management. The SPM will also be responsible for collaboration with training and field leadership to ensure best in class training for the field force. Cross-functional collaboration skills and proven track record of building and executing marketing project plans on time and on budget, in collaboration with multiple cross-functional partners will be critical in this role.

Requirements

BA/BS in marketing or related field, MBA is a plus
At least 6 years of progressive biopharmaceutical marketing, demonstrating strong tactical execution
Neuroscience and/or specialty experience a strong plus
Biopharma sales experience a plus
Demonstrated ability to achieve key milestones and business objectives working with peers and colleagues with and without direct authority
Demonstrated organization skills with proven ability to manage multiple complex projects, to meet deadlines and budget
Effectively manage and provide direction to agency teams
Excellent written and verbal English communication skills; ability to communicate with colleagues at all levels of the organization; strong presentation skills required
Excellent skills in MS Office (excel, word, powerpoint, outlook)
Ability to travel (20%)
Proven cross-functional collaboration skills
Strong communication and interpersonal skills along with the ability to influence others
Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously
Demonstrated consistent track record of success
Strong scientific/medical aptitude
Demonstrated success in project, vendor, and experience managing large budgets
Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities
Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives
Excellent written and verbal skills; strong interpersonal communication skills
Willingness/ability to travel domestically

Nice To Haves

MBA is a plus
Neuroscience and/or specialty experience a strong plus
Biopharma sales experience a plus

Responsibilities

Brand tactical planning and development
Support development of brand content for peer to peer education, aligned to key brand messaging
Lead the development of all promotional and education / training initiatives including brand speaker bureau
KTL engagement planning – actively foster key external relationships related to Speakers Bureau and other tactical development
Develop and monitor KPIs for all responsible initiatives and communicate performance on a regular basis
Ensure compliant execution of all promotional activities
Neuro field leadership to gain alignment and provide support with sales force execution and other business needs
V&A, Medical and other key cross functional brand team members on brand promotional development, execution and performance management
Incorporate insights from primary and secondary research into development of field promotional tactics
Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy