Senior Product Manager, Account-Based Marketing & Targeted Messaging
About The Position
Xometry is hiring a Senior Product Manager to own product capabilities for account-based marketing (ABM) and targeted messaging. The role determines how target accounts are prioritized, reached across channels, and served with messages suited to their industry, account tier, role, and buying stage. The marketing team owns message content and creative; this role builds the capabilities to deliver it to the right accounts and people and works with analytics to measure effects on engagement and pipeline. The Senior Product Manager joins an existing MarTech product and engineering team, owns a defined area of the roadmap, and ships in quarterly increments against clear metrics. The position uses existing account data and models and sends requirements to the MarTech platform team; it does not own the underlying account data model, identity resolution, enrichment, recommendation models, or broader personalization strategy. The role also contributes hands-on evaluations of ABM and messaging tools and applies AI to account prioritization, message variants within marketing’s guardrails, and daily product work.
Requirements
- At least 5 years of product management experience, including at least 2 years in ABM, growth, lifecycle, or marketing technology.
- Shipped an ABM or targeted messaging capability on at least one of web, email, or paid media, with quantifiable measured results.
- Working knowledge of CRM systems such as Salesforce or HubSpot, marketing automation, ABM or intent platforms such as Demandbase or 6sense, and ad platform audiences.
- At least one AI-driven product or feature launch and daily use of AI tools such as Claude or Cursor, or similar.
- Comfort with data, including the ability to write basic SQL or work directly in a warehouse such as Snowflake, and experience setting up tests rather than relying on before-and-after charts.
- Experience collaborating across marketing, sales, and engineering, including examples of getting a partner team to adopt something built.
- Bachelor’s degree in business, engineering, computer science, or a related field.
Nice To Haves
- B2B experience.
- Experience with both self-serve and sales-assisted motions.
Responsibilities
- Own the target account program in product, building logic and tooling for tiered account lists using firmographic fit, intent, and engagement signals so marketing and sales share a list.
- Ship account-based audiences for paid media, including LinkedIn, Google, and ABM platforms, and synchronize audiences with CRM and marketing automation as accounts change tiers and stages.
- Build segment-based dynamic content for key web pages and email programs based on industry, account tier, role, and buying stage, with self-serve controls for marketers.
- Partner with the Sales Operations PM to route target-account engagement into Salesforce and Slack and track which alerts sales representatives act on.
- Define success metrics with analytics before launch, establish holdouts and A/B tests for targeted messages, and report results.
- Apply AI to account prioritization and producing message variants within marketing’s guardrails; use AI tools daily for discovery, specifications, and analysis.
- Run hands-on tests of ABM and messaging tools and share findings with product and marketing leadership.
- Work with marketing, sales, engineering, and analytics to deliver capabilities and measure their impact on engagement and pipeline.
Benefits
- 401(k) match
- Medical insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- Generous paid time off, including vacation, sick leave, floating and fixed holidays
- Maternity and bonding leave
- Employee assistance program (EAP)
- Other wellbeing resources
- Bonus
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What This Job Offers
Job Type
Full-time
Career Level
Senior
