Messaging Lead, Product Marketing

NetApp•San Jose, NC

About The Position

The Messaging Lead, Product Marketing is an individual-contributor role focused on strategic storytelling and hands-on writing across the company’s product portfolio. The role translates complex technical products and services into clear, relatable, customer-facing messaging, combining strategy development with compelling copywriting. The position also uses AI tooling to inform work and drive results. Reporting to the Senior Director, Integrated Marketing and Messaging, this role leads messaging workstreams in close partnership with Product Marketing leaders and managers. It supports messaging deliverables for products and solutions, including launches, sales motions, and copy across customer touchpoints, while helping ensure narratives are consistent, differentiated, and customer-driven.

Requirements

Minimum of 12 years of related experience with a bachelor's degree, or equivalent experience in place of a bachelor's degree.
World-class, hands-on writing abilities and the ability to translate complex technical products and services into understandable, relatable copy.
Ability to formulate messaging strategy through thoughtful strategic documents and write compelling customer-facing copy.
Well-versed in AI tooling to inform work and drive results.

Nice To Haves

Experience working across multi-product or platform-based portfolios.
Familiarity with brand architecture, naming and messaging governance, and trademark considerations.
Background in enterprise infrastructure, cloud, data, or SaaS markets.

Responsibilities

Lead messaging strategy workflows for products, platforms, solutions, and capabilities, including frameworks, criteria, and decision processes.
Define differentiated positioning and messaging grounded in customer needs, market context, and competitive dynamics.
Develop messaging aligned with strategy and explain recommendations through strategic documents.
Partner with Brand and Legal to ensure alignment with brand architecture and legal requirements.
Guide Product Marketing teams on framing products, solutions, and launches through clear points of view, data-driven guidance, and hands-on collaboration.
Help improve messaging quality, clarity, and consistency across Product Marketing.
Write customer-facing messaging, including positioning statements, value propositions, messaging frameworks and guides, launch narratives, key messages, executive storytelling, talking points, and foundational copy for web, sales, and go-to-market assets.
Translate complex technical concepts into clear, compelling, customer-centric language.
Partner with Product Management and Product Marketing managers to translate roadmap priorities and innovation into outcome-oriented messaging.
Collaborate with Corporate Marketing and Brand to align product messaging with brand narrative, campaigns, events, and thought leadership.
Work with Sales, Enablement, and go-to-market teams to make messaging usable, differentiated, and effective in the field.
Use customer insights, competitive intelligence, and market feedback to refine messaging.