Director, Product Marketing, Marketing Cloud Portfolio Messaging

Salesforce•Indianapolis, IN

About The Position

The Director, Product Marketing, Marketing Cloud Portfolio Messaging role is part of Salesforce’s Marketing Cloud Product Marketing team. The Narrative & Platform team connects products and innovations across the portfolio into a clear, differentiated story and brings it to life for customers and internal audiences. This role owns portfolio messaging for Salesforce Marketing Cloud and translates its strategy and product innovation into compelling narratives for keynotes, executive presentations, customer content, and web. It leads narrative development for flagship events including Dreamforce, Connections, and World Tours, as well as internal kickoff events and major product launches. The position combines strategic messaging work with hands-on development and refinement of messaging frameworks, keynote storylines, executive scripts, and presentations.

Requirements

At least 8 years of experience in product marketing, product strategy, or a related marketing role, ideally within enterprise technology or software.
Demonstrated experience developing positioning, messaging, and narratives for complex products or portfolios.
Experience creating executive-level presentations, keynote content, or other high-visibility customer-facing storytelling.
Demonstrated experience leading complex, cross-functional projects and partnering with senior stakeholders.
Ability to travel domestically and internationally as needed for major events and customer engagements.
Ability to thrive in fast-moving environments where priorities can shift and timelines are often fixed.

Nice To Haves

Experience marketing enterprise marketing technology, CRM, AI, customer data, or digital experience products.
Experience developing keynote or mainstage content for large customer, industry, or company events.
Experience supporting major product launches spanning multiple products, teams, or announcements.
Experience developing messaging for executive marketing audiences, including CMOs and other senior business leaders.

Responsibilities

Lead Marketing Cloud portfolio messaging and storytelling, connecting products, innovation, and customer value across executive and customer-facing content.
Shape narratives for Dreamforce, Connections, World Tours, executive engagements, and major internal kickoff events, including presentation structure, scripting, demo integration, and speaker preparation.
Lead messaging for major product launches in partnership with Product Marketing and Product Management, connecting priority innovations and announcements to the broader Marketing Cloud story and translating complex capabilities into clear customer value.
Deliver portfolio storytelling across First Call Decks, Strategic Innovation Conversations, web, and other priority content.
Lead cross-functional work across Product, Events, Creative, Communications, Sales, and executive stakeholders.