Director, Product Marketing GTM (Service Cloud)

Salesforce•Chicago, IL

About The Position

Salesforce is seeking a Director, Product Marketing (GTM Service Cloud) to own go-to-market strategy for its Service business, including Service Cloud, Casey (the help agent), and Contact Center. The role will turn product innovation into a unified Service story across Agentforce, Service Cloud, and Contact Center, serving as the voice of sales and a subject matter expert for internal stakeholders, executives, and the field. The director will lead cross-functional GTM planning and execution, including competitive strategy, sales enablement, product launches, pricing and packaging collaboration, global program scaling, analyst relations, and content creation. The role also tracks sales and marketing performance against metrics and inspires a team of product marketers. Salesforce describes itself as the #1 AI CRM, with Agentforce at the center of how customers transform service. The company emphasizes innovation, trust, customer success, and its core values. Salesforce is an equal opportunity employer and uses AI tools to assist with recruiting assessments; humans make candidate selection and hiring decisions.

Requirements

At least 8 years of experience in product marketing, sales, or go-to-market roles.
Experience leading and inspiring a team of marketers.
Strong communication and storytelling skills.
Ability to present confidently to executive leaders, cross-functional partners, and customers.
Ability to work independently in a complex, fast-moving, multi-geography organization.
Strategic thinking, a growth mindset, and comfort with numbers.
Data and analytics proficiency for setting measurable marketing metrics.
Proven ability to partner with sales, marketing, and enablement teams.
Knowledge of or experience marketing to Service buyers across multiple industries.
Experience creating value propositions and content strategies for the full buyer funnel.

Nice To Haves

Experience with Salesforce products and/or other SaaS and B2B technology platforms.
Experience in Contact Center, customer service, or AI agent products.
Experience using AI tools to analyze and interpret sales data and create plans based on that data.

Responsibilities

Own the go-to-market strategy for the core Service business and create an end-to-end Service story across Agentforce, Service Cloud, and Contact Center.
Act as the voice of sales, translating business needs across marketing, sales enablement, product, and field teams.
Serve as the Service go-to-market expert for internal stakeholders, executives, and the field.
Own competitive strategy and enablement for Service.
Lead cross-functional annual and quarterly go-to-market planning.
Build product enablement strategy, including sales plays, pitch decks, and training materials.
Drive launch strategy and execution for key Service product launches, including major event moments such as Dreamforce.
Partner with product teams on pricing and packaging strategy.
Partner with industry and regional product marketing managers to scale programs globally.
Work with analyst relations on positioning and briefings.
Create and deliver content, webinars, blogs, events, and customer stories.
Present to audiences ranging from customer meetings to keynote stages.
Track, measure, and report sales and marketing performance against clear metrics.
Bring go-to-market expertise and inspire a team of product marketers.